Course summary
Ready to take your marketing career to the next level? Move beyond the basics and learn how to think strategically. Our MSc Strategic Marketing is designed for ambitious professionals who want to step up into more senior marketing roles. Master modern marketing concepts while developing the research, analytical, and decision-making skills that employers demand. With a blend of theory and hands-on learning, you will be equipped to tackle real business challenges with confidence. CIM Accredited and designed with industry experts, so everything you learn is relevant, practical and future-focused. Graduate with more than just a postgraduate degree – you will leave us ready to make an impact, with the knowledge, skills and strategic mindset to stand out in a competitive job market. Most importantly, this is not just about marketing campaigns. It is about big-picture thinking. You will discover how to align marketing strategies with wider business goals and position yourself as a strategic leader in any organisation or even launch your own business. Possible exit points - MSc/PgD/PgC For the Postgraduate Certificate (PG Cert), students would be expected to complete 60 credits of taught modules (normally 1 Semester). For the Postgraduate Diploma (PG Dip) students would be expected to complete 120 credits of taught modules (normally 2 Semesters).
Modules
The MSc Strategic Marketing will be awarded on successful completion of 180 credits: 100 credits of compulsory taught modules and either a 60 credit Dissertation and one optional module, or 40 credit Marketing Plan or Launching a Strategic Marketing Project and two 20 credit optional taught modules. For the Postgraduate Certificate (PG Cert), students would be expected to complete 60 credits of taught modules (normally 1 Semester). For the Postgraduate Diploma (PG Dip) students would be expected to complete 120 credits of taught modules (normally 2 Semesters). Compulsory Modules Omnichannel Marketing (20 credits) Strategic Marketing Management (20 credits) Social Media and Influencer Marketing (20 credits) Consumer Insights (20 credits) Marketing Intelligence (20 credits) Optional Modules* (20 credits each) Effective Brand and Advertising Management (20 credits) Strategic Global Marketing (20 credits) Content Marketing (20 credits) In Search of Creativity, Innovation & Difference (20 credits) Select ONE Project Module Dissertation (60 credits) Marketing Plan (40 credits) Launching a Strategic Marketing Project (40 credits) *Optional modules are delivered subject to demand and availability.
Assessment method
Assessment on the programme is mixed and will include a variety of formats.
Qualified teacher status (QTS)
To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:
- Course does not award QTS
Entry requirements
All students should hold a relevant first degree or equivalent, at least Lower Second class or relevant experience, that will need to be evidenced and verified and for which references will be sought. International Applicants Students whose first language is not English will need to provide evidence of fluency to at least an IELTS 6.0 standard or equivalent. For full details about how to apply and English Language qualifications please visit the International pages on the Cardiff Met website. Applicants with non-standard entry qualifications will be considered. If you are unsure whether you meet the entry requirements then please contact us. Selection Procedure: Selection for this course is through an application form.
Fees and funding
Tuition fees
| Republic of Ireland | £11000 | Whole course |
| England | £11000 | Whole course |
| Northern Ireland | £11000 | Whole course |
| Scotland | £11000 | Whole course |
| Wales | £11000 | Whole course |
| EU | £17600 | Whole course |
| International | £17600 | Whole course |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
Cardiff Metropolitan University
Student Recruitment & Admissions
Western Avenue
Cardiff
CF5 2YB