Course summary
MSc Marketing & Strategy gives you the opportunity to explore two key disciplines at the heart of business strategy. Studying at Warwick Business School, ranked 11th in the world and 2nd in the UK (QS Business Masters in Marketing Rankings 2023), you will receive expert guidance and gain the confidence and expertise to apply the skills learnt to a variety of roles. Course overview Our MSc Marketing & Strategy course combines the two disciplines providing you with the theoretical background for making marketing decisions, both within companies and from advisory perspectives in service providers and consultancies. Teaching illustrates the application of learned techniques to real situations. There is a choice of Dissertation or Business in Practice route. If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating to marketing or strategy, the dissertation enables you to test and apply the techniques and theories you have gained. If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with one additional elective module and our applied Business in Practice module. Please refer to the WBS website for more details. Skills from this degree
- Delve into both Marketing and Strategy to gain a balanced understanding of key disciplines
- Gain a real-life industry perspective from regular guest speakers and case studies
- Become a specialist in Marketing, Strategy, or both
- Develop your industry acumen by accessing our CareersPlus service with specialist careers coaches.
Modules
Core modules
- Critical Issues in Marketing
- Strategic Management
- Succeeding in a Sustainable Future
- Negotiation
- Market Research
- Marketing and Strategy Analytics
- Dissertation or Business in Practice.
- Branding and Marketing Communications
- Creating Value with Marketing Experiences
- Driving Innovation and Entrepreneurship through Marketing and Strategy
- Marketing with Digital Disruption and Transformation
- Digital Strategy and Agile Transformation
- Design Thinking
- Global Challenges in Management and Sustainability.
Assessment method
The course is assessed by a variety of coursework, exams and group work. Your 8,000 word dissertation or Business in Practice module brings all your learning together. Dissertation route If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating in more depth, the 8,000 word dissertation will enable you to test and apply the techniques and theories you have gained. You may undertake a company-based project where you will apply the theory you have learned through the course to benefit a sponsoring organisation. You will produce both an academic dissertation and a management report for the company. The second option is to undertake a piece of marketing or strategy-related research, which will see you develop more specific detailed knowledge in a particular area of marketing or strategy. This could form the basis for further study at doctoral level. In total you will study six core modules, three marketing and/or strategy related optional modules, and complete your dissertation. Business in Practice route If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with our applied Business in Practice module. You will develop deep functional and industry expertise with practical insights from our faculty and our CareersPlus and Corporate Relations team. In total, you will study six core modules, three marketing and/or strategy related optional modules, one open optional module, and also complete the complusory Business in Practice capstone module.
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
Entry requirements
Minimum requirements 2:1 undergraduate degree (or equivalent) in a related subject. This course will suit a wide variety of candidates looking to break into business and we welcome applicants from all academic fields. English language requirements You can find out more about our English language requirements. This course requires the following: Band B IELTS overall score of 7.0, minimum component scores of two at 6.0/6.5 and the rest at 7.0 or above. International qualifications We welcome applications from students with other internationally recognised qualifications.
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
Please visit the University of Warwick website for the tuition fees for postgraduate courses:
https://warwick.ac.uk/study/postgraduate/funding/fees
Sponsorship information
We offer a variety of postgraduate funding options for study at the University of Warwick, from postgraduate loans, university scholarships, fee awards, to academic department bursaries. It's important that you apply for your postgraduate course first before you apply for a University of Warwick scholarship.
Provider information
University of Warwick
Coventry
CV4 7AL