Skip navigation
International Marketing at Sheffield Hallam University - UCAS

Course options

2024 - 20252025 - 2026
Apply

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

Please check the Sheffield Hallam University website for the latest information. Course Summary

  • Gain professional marketing skills for future employment in global settings.
  • Evaluate complex international marketing scenarios.
  • Learn how to develop strategic marketing plans.
  • Demonstrate the ability to understand market changes in a fast-moving industry.
  • Develop analytical skills and critical research capabilities.
The MSc International Marketing is for students who want to develop a career in businesses that operate globally. You’ll gain the marketing knowledge and skills to be an effective and responsible manager in dynamic marketing environments, equipping you to meet the varying needs of businesses while growing your network of international contacts. This course is well established and enjoys an excellent reputation for producing postgraduate students who can add value to international businesses. How You Learn The course develops the specialist knowledge, understanding and skills associated with the professional and managerial functions of international marketing.  You’ll gain a thorough understanding of marketing theories and how to apply them to a real-world context. These include international marketing strategy, contemporary communication planning and consumer behaviour in dynamic environments – with an emphasis on digital marketing theory and application. You’ll work with peers on a marketing simulation exercise while developing your professional skills with a team of tutors who have a wealth of professional marketing and academic experience. Industry specialists have helped to design your course – helping you graduate with the skills employers seek. Our teaching strategies are grounded in contemporary academic research, with a strong emphasis on the practical challenges faced by global organisations. Key themes In international marketing, organisations navigate different environmental challenges in diverse ways. The curriculum themes and learning materials therefore represent a range of scenarios and perspectives. The teaching focuses on the current real-world global issues that impact on marketing decision making. You’ll explore international consumer behaviour and approaches to international strategic marketing evaluation, planning and decision making – as well as contemporary marketing communication planning. You’ll study the changing nature of international markets and how this impacts on marketing planning and decision making. We’ll prepare you for the diversity and complexity which accompanies a globally integrated and internationally focused marketing environment. You’ll gain essential skills in marketing management, environmental analysis and leadership – learning how to present information and critically evaluate issues as you collaborate and problem-solve in teams.  Applied learning We think the best way to learn something is to do it in the real world. This guides everything we do at Sheffield Business School. You’ll develop your employability skills and learn how to be successful as an international business and marketing manager. Live projects You’ll develop practical managerial skills by interacting with a company. Communicating with a company enhances your business awareness – a particular benefit to international students in terms of business engagement – and develops group work skills. You’ll also self-reflect and develop skills that underpin your future professional development. Business skills – e.g. interpersonal, intercultural capabilities, team working and presentation – will complement academic skills such as data acquisition, analysis, academic writing and research. You can also develop areas to focus on in your dissertation, consultancy or an applied project, which you can link to your career aspirations.

Modules

Important notice: The structure of this course is periodically reviewed and enhanced to provide the best possible learning experience for our students and ensure ongoing compliance with any professional, statutory and regulatory body standards. Module structure, content, delivery and assessment may change, but we expect the focus of the course and the learning outcomes to remain as described above. Following any changes, updated module information will be published on this page. Modules studied may differ depending on when you start your course. Final Year Compulsory modules Consumer Behaviour In Dynamic Environments | Coursework (100%) Contemporary Marketing Communications | Coursework (100%) International Marketing Strategy | Coursework (100%) Leadership And Decision Making For Sustainable Marketing | Coursework (100%) Elective modules Consultancy | Coursework (100%) Dissertation | Coursework (100%)

Assessment method

Coursework

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Association to Advance Collegiate Schools of Business

Entry requirements

Normally you need one of the following: an honours degree or equivalent professional qualifications. In exceptional circumstances we consider candidates without formal qualifications who demonstrate the necessary experience, intellect and motivation.

English language requirements

TestGradeAdditional details
IELTS (Academic)6An IELTS score of 6.0 with 5.5 in all skills (or equivalent) for the full-time route.

If your English language skill is currently below an IELTS score of 6.0 with a minimum of 5.5 in all skills we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English level.

Please click the following link to find out more about English language requirements for this course

https://www.shu.ac.uk/Courses/Marketing/MSc-International-Marketing/Full-time/

Fees and funding

Tuition fees

England £9535 Year 1
Northern Ireland £9535 Year 1
Scotland £9535 Year 1
Wales £9535 Year 1
Channel Islands £9535 Year 1
Republic of Ireland £9535 Year 1
EU £17155 Year 1
International £17155 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Our tuition fee for UK students on full-time undergraduate degree courses in 2025/26 is £9,535 per year. These fees are regulated by the UK government and therefore subject to change in future years. During your placement year you will pay a reduced fee of £1,200. If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found at https://www.shu.ac.uk/study-here/terms-and-conditions-and-student-regulations under student fees regulations. Our tuition fee for International/EU students starting full-time study in 2025/26 is £17,155 per year. During your placement year you will pay a reduced fee of £1,200. Please refer to our website for up-to-date information on costs and fees: https://www.shu.ac.uk/study-here/undergraduate/fees

Sponsorship information

Scholarships, discounts and bursaries may be available to students who study this course.

International Marketing at Sheffield Hallam University - UCAS