Behavioural Science at University of Stirling - UCAS

Course summary

Looking to work at the cutting edge? Our pioneering Masters in Behavioural Science for Management will provide you with an in-depth knowledge of the theory and practice of behavioural science and behavioural economics, and how this can be applied to predict the decisions of consumers, firms, citizens and regulators. What we offer We'll teach you how to apply behavioural science in practice. Our recent students have worked on projects with Siemens, Tesco, Keep Scotland Beautiful, Volunteer Scotland, and Iceland’s Cancer Detection Clinic. Our course motivates you to apply behavioural science to answer some of the biggest questions facing society – for example, ‘how can we improve people’s wellbeing?’, ‘how can we help people save more for the future?’, and ‘how can we foster more effective environmental behaviours?’. In addition, each year we award the Keep Scotland Beautiful Prize for Best Research in Behavioural Science relating to the Environment.


Modules include: (Semester 1) Behavioural economics I: concepts and theories; psychology of work; understanding and using statistics; (semester 2) behavioural economics II: business and policy applications; experiments for decision making in business and policy; survey measurement and analysis.

Assessment method

Assessment is by a mixture of examination and coursework. For students wishing to continue for the award of the MSc complete a 15000-word dissertation.

Entry requirements

A minimum of a 2nd Class Honours degree (2.1 preferred) or equivalent. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply. If English is not the applicant's 1st language, evidence of proficiency must be provided such as a minimum IELTS score of 7.0 (6.0 in all bands). If the applicant does not meet the required score it may be possible to register for 1 of our pre-sessional English courses. To register applicants must hold a conditional offer for a course and have an IELTS score 0.5 or 1.0 below the required standard.

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

for further information on course costs, please refer to the University website;

Sponsorship information

For information on funding and scholarships, please see here:

Behavioural Science at University of Stirling - UCAS