Aston University, Birmingham has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
Course summary
Launch your digital marketing career with industry skills, real-world experience, and professional qualifications. Course description The BSc Digital Marketing programme at Aston University equips you with the knowledge and practical skills needed to thrive in a fast-paced world of digital marketing. Blending core marketing theory with industry standard digital tools, this programme will cover areas such as Content Marketing, User Experience, Social Media, Digital Analytics and Influencer Marketing. You will develop strong analytical, communication, and strategic decision-making skills, with a focus on innovation and ethical practice. The programme includes a compulsory placement year, offering valuable experience to enhance employability for a digital agency environment. With a balance of academic and practical application, this course prepares you to become an adaptable, forward-thinking marketer in a global digital economy. Whilst at university, you will have the opportunity to complete the CIM Certificate in Professional & Digital Marketing and will graduate with exemptions at Level 6. Key course benefits
- Recognised for quality – Aston Business School is proud to be among 1% of business schools worldwide with triple accreditation
- Professionally accredited – Throughout the programme the CIM Certificate in Professional & Digital Marketing will be embedded, with the option for you to achieve the professional qualification whilst studying
- Gold standard teaching – Aston University was awarded Gold – the highest possible rating for the Teaching Excellence Framework (TEF, 2023)
- Earn more – Our graduates are among the highest paid in the country, earning on average £36,100 five years after graduating (Longitudinal Education Outcomes, 2023)
- Top 100 in Europe - We've been ranked 17th in the UK and 97th in Europe (Financial Times European Business Schools ranking 2024)
- Global Top 100 - Aston University was ranked among the top 100 universities worldwide for marketing (QS World University Rankings By Subject 2025)
How to apply
14Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N590
- Institution code:
- A80
- Campus name:
- Main Site
- Campus code:
- -
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - Not accepted
A level - BBB - BBC
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DDD - DDM
Access to HE Diploma - D: 21 credits M: 24 credits
International Baccalaureate Diploma Programme - 31 points
GCSE/National 4/National 5
T Level - D
All applications are considered on an individual basis and the whole application is reviewed which includes previous and predicted qualifications, experience, reference and your motivation to study the course. Aston University welcomes applications from students with a wide range of qualifications from the UK and overseas, including combinations of qualifications. If your qualifications are not listed here and you wish to check whether they meet the entry requirements for this course, please contact the university.
Student Outcomes
Operated by the Office for Students
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Tuition fees
| England | £9790 | Year 1 |
| Northern Ireland | £9790 | Year 1 |
| Scotland | £9790 | Year 1 |
| Wales | £9790 | Year 1 |
| International | £23500 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
*On 20 October 2025, the Government announced that tuition fees in England for Home students will be increased annually in line with inflation, starting in 2026. The Government have since confirmed that it intends to determine the inflation-linked increase using the Retail Price Index, although this is subject to parliamentary approval. According to the Department for Education’s Policy Paper published on 26 November, the annual tuition fee for the Programme commencing in the academic year 2026/7 is expected to be £9,790, subject to parliamentary approval. If you are holding an offer at Aston, when the annual tuition fee for your Programme for the 2026/27 academic year has been confirmed, we will write to update you. We will also provide as much information as we can about the inflation-linked increase in tuition fees for future academic years. The duration of your programme is set out at the top of this webpage and you will be responsible for the payment of an annual tuition fee in each of these years. The University reserves the right to increase tuition fees annually in accordance with its Terms and Conditions (https://www.aston.ac.uk/sites/default/files/2025-11/aston_university_undergraduate_terms_of_enrolment_20262027.pdf) and subject at all times to the maximum tuition fee caps set by Government from time to time. This means that your total tuition fee may be higher than stated above. An increase in fees will allow the University to cover the increased costs of delivering the course and ensure it is able to maintain high standards of education and facilities.
**For international fee payers, the University reserves the right to increase tuition fees annually in accordance with its Terms and Conditions (https://www.aston.ac.uk/sites/default/files/2025-11/aston_university_undergraduate_terms_of_enrolment_20262027.pdf) and subject at all times to the maximum tuition fee caps set by Government from time to time. Please visit our website for more detailed information.
Provider information
Aston University, Birmingham
Aston Triangle
Birmingham
B4 7ET