Course summary

Prepare for your future as a public relations (PR) professional through a mix of practice, theory and academic study, all while deepening your understanding of the PR practitioner’s role, and the strategic and operational contributions we make to organisations. The advance of digital technology as a result of the 4th industrial revolution means public relations (PR) and reputation and brand management are critical components of organisational planning and strategy. Our MA International Public Relations and Global Communications Management programme will help you develop the skills and techniques you’ll need to succeed as a PR and Communications professional in any industry, at an international level. We can help you pave the way for success in this thriving industry, in which we’re seeing an increasing need for skilled, dynamic professionals. You will be introduced to PR knowledge, skills and theory by a faculty comprised of academic staff and PR practitioners, all of whom bring their unique and diverse perspectives into their teaching. It is this blend of research and experience, spanning multiple decades and countries, that makes our programme distinctive. You will gain theoretical understanding of how media and PR have evolved and work in practice, balanced with unrivalled practical activation and experiences. You will cover a range of PR specialisms, including crisis management, content campaign development and implementation, corporate social responsibility, media relations, corporate and consumer communication strategy and internal communication approaches. Assignments will help you to apply theory and research in a practical and analytical way and your dissertation will provide the opportunity to apply what you have learnt to an area of personal interest – allowing depth and analysis that results in further understanding of a particular practice area. Whatever your future aspirations in the PR and communications field, you will benefit from graduating from a CIPR-accredited programme. This not only looks great on your CV alongside your academic qualification, but also allows you take your place amongst a network of forward-thinking, respected PR and communications professionals. Accreditations

• Chartered Institute of Public Relations (CIPR)