Course summary

This is a collaborative programme between Istituto Marangoni London and a prestigious advertising agency and is designed to cultivate highly creative leaders in art direction and communication. Graduates will leave as experts in integrated, omnichannel communication strategy, able to leverage advanced technology and innovative thinking to conceptualise and execute impactful, multi-dimensional projects across both traditional and digital platforms. The programme emphasises adaptability to dynamic social trends, evolving visual culture and the intricate relationship between brands and their audiences – as well as understanding the industry from a design, business and strategic management perspective. Students will master the essential components of contemporary advertising, including campaign creation, social media strategy, branded content production and multimedia installations that foster engagement and brand loyalty. Additionally, they’ll explore cutting-edge communication techniques influenced by technological advancements such as virtual reality, video gaming and the proliferation of social media content. The curriculum is rooted in a deep understanding of market dynamics and socio-cultural trends, enabling students to present brands, products and events as modern, appealing and relevant.