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Business Management and Marketing at Keele University - UCAS

Keele University

Degree level: Undergraduate

Business Management and Marketing

Course options

2024 - 20252025 - 2026
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There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Keele University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

Course summary

Emerge as one of tomorrow’s talented marketeers or as a future business leader with our Business Management and Marketing BA. You’ll develop vital business knowledge and key marketing techniques, complemented by real world experiences and opportunities to advance your personal and professional potential. Why choose this course?

  • Gain a competitive edge with our Professional and Academic Development Programme
  • Option to undertake a work placement or entrepreneurship year
  • Study abroad opportunities
  • Study alongside innovative companies based in Keele Business School
  • Application-driven teaching and learning to support the development of practical, creative and analytical skills to shape the next generation of marketing leaders
Interested in a programme that covers both business management and marketing in depth? Discover our Business Management and Marketing BA, designed to enhance your subject knowledge and experience through a scaffolded curriculum that provides you with a portfolio of expertise to support you in your career progression. You will gain a comprehensive understanding of the different aspects of business such as business operations, human resource management, leadership and strategy. What role does marketing play in the success of a business? You’ll explore topics such as consumer behaviour, digital marketing strategies, and brand management, while building your confidence in creating effective marketing campaigns and analysing market trends. Practical, career-focused teaching and learning ensures that you can apply the theory you’re learning to real-world scenarios that will build your expertise and confidence. We will also get you thinking about sustainability and business ethics so when you begin work or start your own business you can be a force for good in the world. Our built-in Professional and Academic Development Programme spans your entire degree. Designed to fully prepare you for securing a great job or starting a business, you will develop your professional skills, creativity, confidence, critical thinking and problem-solving abilities. Our aim? To ensure you graduate with clear goals and impressive experiences to show future employers or investors. You’ll benefit from Keele Business School’s strong industry connections, placement or entrepreneurship opportunities, hands-on practical experiences, and invaluable real-world insights such as through our Global Challenge Pathways. About Keele Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university. We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level. Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.

Modules

For a list of indicative modules please visit the course page on the Keele University website.

How to apply

29Jan

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2

Entry requirements for advanced entry (i.e. into Year 2 and beyond)

The University considers transfers in to year 2, please provide details of the course and module content from your current/past Higher Education provider. When completing your UCAS application please include in your personal statement reasons for seeking a transfer and please provide a reference from this Institution.

Entry requirements

Qualification requirements

Please see our website for our full range of entry requirements

Please click the following link to find out more about qualification requirements for this course

https://www.keele.ac.uk/study/undergraduate/undergraduatecourses/marketing/#entry-reqs

Student Outcomes

Operated by the Office for Students
80%
Employment after 15 months (Most common jobs)
95%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

No fee information has been provided for this course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Please note, our fees for 2025 entry will be available soon. Although we review our fees annually and these may change, our 2024 entry fees are detailed on our course pages, and a summary is available on our website: keele.ac.uk/study/undergraduate/tuitionfeesandfunding/undergraduatetuitionfees/
Business Management and Marketing at Keele University - UCAS