Course summary

In the digital age, there is a greater need for eye-catching graphic design that stands out from the crowd. Our BA in Graphic Design is dedicated to developing the next generation of creative experts. This is a contemporary and innovative course where learning is centred around creative problem-solving and originality, where you’ll learn to develop fresh, cutting-edge ideas. You’ll study a blend of practice and theory-based learning strategies including an agency-style creative process. This will provide a framework for research, the development of technical skills, and critical thinking. Learn to tell meaningful visual stories to inspire audiences in new and immersive ways through experimenting with your designs and develop your design knowledge across a wide range of projects. In our state-of-the-art studios, you’ll sharpen your specialist design and art direction abilities across visual platforms including brand identity, editorial, digital, motion, packaging, environments, and advertising. Each specialist is underpinned with solid principles in aesthetics, layout, typography, imagery, and language. This will encourage you to become open, collaborative, and interdisciplinary brand-world thinkers. Studio practice, interactive workshops, lectures and seminars are key to teaching you all the fundamental skills to develop as a professional graphic designer. Supported by industry experts and with access to cutting-edge facilities, you’ll work with clients on live project briefs, enter international design awards, and complete a portfolio of work to exhibit at the final year exhibition. Why the University of Worcester? The University of Worcester is a campus university, meaning everything you need is on site. We’re based in a vibrant cathedral city just 40 mins south of Birmingham and an hour north of Bristol, and our beautiful green campuses have plenty of parking and quality on-site accommodation. At Worcester, small class sizes, supportive tutors, and professionally focused courses mean you’ll be prepared for your dream career. These are just some of the reasons why we’re first in the UK for both graduate employment and quality education.

• University of the Year finalist in the Times Higher Education Awards 2025.

• First in the UK for sustained employment, further study or both, from any multidisciplinary university – Longitudinal Education Outcomes (LEO) 2017 to 2025.

• First in the UK for quality education – Joint 1st in the Times Higher Education’s University Impact Rankings 2025.