University of East London has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
Course summary
This programme prepares you for a professional career in marketing management. It introduces you to key subjects of marketing including economics, accounting, consumer behaviour, digital marketing, social media marketing, brand management and corporate social responsibility. The programme adopts a unique 'practice-based 'perspective on the topic, focusing on the applicability of theory to everyday marketing activities, and prepares you for an industry career with a strong emphasis upon employability. The programme is designed for students seeking a career in marketing research, marketing management, new product development, brand management, advertising practice and any marketing-related role.
Modules
Year 1: Mental Wealth 1: Academic and Digital Proficiency (Core), People and Organisations (Core), Foundations of Marketing (Core), Fundamentals of Business Accounting (Core), Fundamentals of Economics (Core), Business Statistics and Data Analysis (Core) Year 2: Mental Wealth 2: Graduate Employment Competencies (Core), Marketing Research Methods (Core), Integrated Marketing Communications (Core), Consumer Behaviour (Core), Digital Marketing (Core), Managing Sustainable Operations (Optional), Introduction to Accounting and Finance (Optional), Marketing Internship (Optional), Optional placement (Optional) Year 3: Mental Wealth 3: Global Enterprise and Consultancy (Core), Corporate Social Responsibility & Ethics (Core), Marketing Applied Project (Core), Contemporary Issues in Marketing (Core), Brand Management (Core), Social Media Marketing (Core) For more information about individual modules, please visit our course pages via the link below.
Assessment method
You are assessed using a variety of assessment methods. We use traditional examinations, essays and reports to assess academic knowledge. We also develop presentation skills and use assessed presentations on many of the marketing modules, as these best simulate the professional working environment for marketing. Many modules also incorporate portfolio assessment, which involves the students submitting multiple artefacts as part of a module assessment strategy.
How to apply
31Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N508
- Institution code:
- E28
- Campus name:
- Stratford Campus
- Campus code:
- S
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - 112 points
A level - BBC
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DMM
Access to HE Diploma
Pearson BTEC Level 3 National Diploma (first teaching from September 2016) - D*D*
For detailed information on entry requirements for our courses, please see the individual course pages. We consider a range of UK and worldwide qualifications at the appropriate level and also take relevant work experience into account when considering an application. Many courses have a Foundation Year option for those students whose qualifications do not meet the BA or BSc entry requirements. Applicants should have, or be working towards, grade C in GCSE English and Mathematics (or equivalent Level 2 qualification such as Functional Skills Level 2 in English and Mathematics or Key Skills Level 2 in Application of Number and Communication) Entry requirements are intended only as a guide for applicants. They are not a guarantee of an offer, nor of the conditions that may apply. When making a decision on your academic suitability, we will make an assessment of you as an individual and will use information other than qualifications; which may include predicted grades, performance at Level 2, relevant work experience, previous study at degree level, personal statement, references and any portfolio, written test or interview, to make our decision. If you have any questions, please contact a member of our Applicant Relations Team from Monday to Friday (9am–5pm) on +44 (0) 20 8223 3333 orhttps://uel.ac.uk/about/contact-us
Student Outcomes
Operated by the Office for Students
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Tuition fees
| England | £9250 | Year 1 |
| Northern Ireland | £9250 | Year 1 |
| Scotland | £9250 | Year 1 |
| Wales | £9250 | Year 1 |
| Channel Islands | £9250 | Year 1 |
| EU | £14160 | Year 1 |
| International | £14160 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
University of East London
Docklands Campus
4-6 University Way
Newham
E16 2RD
Course contact details
Visit our course pageApplicant Relations Team
0208 223 3333