Business and Marketing with a Year in Industry at University of Kent - UCAS

University of Kent

Degree level: Undergraduate

Business and Marketing with a Year in Industry

Course summary

If you’re creative and have great communication skills with an interest in business, then this course is for you. A BSc in Business and Marketing will kickstart your career in marketing whilst keeping your options open to develop expertise in other areas of business too. This course will help you to develop an understanding of cutting-edge theory and industry-relevant practical skills in handling social media, web material, advertising, and broader brand development. Alongside marketing topics you’ll also learn essential areas of general business like HRM or operations management to putting the role of a marketer in context. You’ll learn through a mix of lectures, seminars, and practical sessions delivered by our world-leading academics giving you the right mix of skills to succeed no matter your career path. You take a Year in Industry following your second year of study, enabling you to apply your expertise in a work setting while earning a salary. Reasons to study Business and Marketing • Our expert teaching staff appear in the top 2% of researchers worldwide. • We feature in the top 1% of business schools globally with triple accreditation status from AMBA, AACSB and EQUIS. • Gain employability support during your studies and for three years after you graduate. • Add a Year Abroad or Year in Industry for real-world experience or take a 'Selfie Year' and launch your own business through ASPIRE. • Study in our outstanding facilities, providing you with an excellent student experience


Year 1 Compulsory modules currently include: Introduction to Management Global Business Environment Business Analysis Tools Financial Accounting for Decision Makers Introduction to Marketing Business Organisation, Issues and Skills Introduction to Digital Marketing Economics for Business Year 2 Compulsory modules currently include: Digital Business and Marketing Strategies  Marketing Strategy and Planning Brand Management Consumer Behaviour Marketing Research and Analytics Optional modules may include: Data intelligence and Predictive Analytics Decision Making under Uncertainty Enterprise and Entrepreneurship Thriving and Leading in Today's Dynamic Workplace Management Accounting for Decision Makers Cross-cultural management International Marketing Services Marketing Year in Industry Year 3 Compulsory modules currently include: Marketing Communications, Advertising and Promotion Digital and Social Media Analytics Optional modules may include: Leading People in Organizations Business Strategy Business Ethics and Sustainability New Venture Creation Understanding Legal Duties in Business Corporate Social Responsibility International entrepreneurship Services Marketing International Marketing Behavioural Science in the Workplace People Operations: An Analytic Approach Research Project KBS Challenge

How to apply

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Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

English language requirements

Applicants should have grade C or 4 in English Language GCSE or a suitable equivalent level qualification.

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Student Outcomes

Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study

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Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

All fees for 2024/25 are to be confirmed. Please see the programme page at for further information on fees and funding options.
Business and Marketing with a Year in Industry at University of Kent - UCAS