Course summary

Do you want to bolster your existing skillset and gain a deeper understanding of strategic thinking, branding, planning, and advertising? Using the pillars of sustainability, inclusivity, and social responsibility, this MA Advertising degree will give you the freedom to take your curious mind, wordsmithing ways and unique art directional style to create concepts, distinct brand identities and unforgettable campaigns that will turn Adland on it’s head. Why Study MA Advertising at BNU? The bigger picture The future of branding, marketing, and advertising is to help businesses grow with the promotion of sustainable lifestyles, making brands appeal to diverse customers, and promote products in way that show the good they do for society and the world. Brands need creatives like you, to help them harness creative and strategic strengths that allow them to drive behavioural change for good. Brands can no longer ‘just sell’, they must become active in promoting ethical social awareness and work with consumers to create an established relationship. It’s about creating creativity with a purpose. This MA Advertising course has been developed to mirror today’s industry. Working closely with professionals we’ve made sure the course helps you to develop the skills and knowledge the industry is looking for. Industry-connections Not only does this course bring you 30-years’ experience as an advertising course and a teaching army of advertising gurus both past and present, it also has an extensive networking of advertising experts. On this MA Advertising degree, you’ll benefit from unrivalled industry links, workshops, mentoring, advice, placements, internships, and job opportunities. There will also be selected alumni and agencies that will be part of the MA’s Hyreus Scheme, who will provide you with an industrial practitioner as a guide, in addition to their University Personal Tutor. They may also provide internships and or placements should the student prove suitable. This presents students with an opportunity to build a one-to-one relationship with an influential figure from industry, who will act as adviser, reference point, critical sounding board, and ultimately a potential employer. What will I study? To become part of the future of advertising, the communication you will create will help shape the more socially aware and culturally important world of creative communication, turning you into an asset for any 21st century communications company. Here at BNU we don’t just teach you how to apply creative thinking and problem-solving skills. We teach you how to approach a creative problem with insightful planning, research, and transmedia storytelling to ensure brand advocacy and long-lasting social missions. You’ll learn how to create sustainable and socially aware communication, by looking at how to create active campaigns across a variety of channels, generating fresh content and how to improve consumer engagement, following and reach. On this Advertising Masters degree you’ll delve headfirst into the world of advertising, looking at everything from transmedia storytelling, brand advocacy, branded entertainment, push and pull conversations, ideation, and insights, to planning, pitching, research, social mission advertising, brand creation and sustainable branding and marketing. All this make graduates of this MA Advertising program very employable in any branch of advertising, branding or communication industries, in either a creative, account management, strategic or planning capacity because of the up-to-date nature and wide scope of the curriculum offered.