Marketing Communications with Integrated Foundation Year at Falmouth University - UCAS

Falmouth University

Degree level: Undergraduate

Marketing Communications with Integrated Foundation Year

Course summary

Develop your skills by entering the creative industries on an Integrated Foundation Year degree. If you’re interested in taking on a new subject that you’ve not had the opportunity to study in depth before, or have been out of education for a while, then our Integrated Foundation Year courses might be for you. These four-year courses include an introductory year to help you build the core skills needed for specialist degree-level study. This is a chance for you to let your imagination run wild and explore your creativity, expand your professional skills and develop enhanced subject knowledge in the domain you want to study. We’ll help nurture your expertise in problem solving, risk-taking, designing and making as you develop your abilities through five core modules. After your foundation year, you’ll have a deeper knowledge of your subject, a clear understanding of your strengths, a developed practical and technical skill set and the confidence to excel in your chosen degree subject when you join other students for the rest of your course. Study marketing communications in a dynamic studio-based environment. Are you driven by ideas and eager for a more creative take on marketing? As well mastering the fundamentals that underpin any great marketing campaign, you’ll be hands-on in our studios from the start to put theory into practice – working with real briefs and brands, in workshops and on group projects. From problem solving and strategic planning to an understanding of ethical, sustainable practice, you’ll graduate with core skills, creative fluency and a solid portfolio of marketing work. You will: Develop technical, design thinking and production skills in your chosen specialism. Learn teamwork, leadership and project management skills through a variety of learning environments. Develop critical thinking and creative problem-solving skills through the development of unique and innovative projects. Complete your chosen degree over a four-year period. Develop a strong marketing portfolio, showcasing your creative problem-solving and strategic thinking skills Gain knowledge and ability in communications planning and content creation Develop valuable professional skills through taking part in practical workshops, small group project work, team supervision and one-to-one tutorials Meet and network with guest speakers who are experienced marketers working for well-known brands Devise campaigns in response to real briefs set by our industry partners, working alongside Creative Advertising students Gain experience of working in multidisciplinary teams, in a lively studio setting Explore new and emerging marketing technologies, such as data-driven services, augmented reality, voice assistants and chatbots Marketing Communications BA(Hons) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.


Throughout this degree you'll gain the knowledge, understanding and confidence to become a courageous marketing communications practitioner. You'll learn vital skills in pitching, copywriting, campaign creation and strategic thinking. You’ll acquire an understanding of the ethics and impact of communications in today's world, experimenting with emerging technologies and taking on live briefs as part of creative teams. Foundation Year: In your foundation year, you'll study five core modules: three short modules in the first study block and two in the second (one short, one long). These are all designed to help you explore the foundational elements of both creative practice and your chosen specialism. You'll gain relevant technical skills, learn to experiment and take risks, develop an understanding of professional practice, have opportunities to work across disciplines and collaborate with other students on live project briefs. After your foundation year, you'll have a deeper knowledge of your subject, a clear understanding of your strengths, a developed practical and technical skillset and the confidence to excel in your chosen degree subject when you join other students for the rest of your course. Modules: Explore Technique Apply Industry Launch Year one In your first year, you'll delve into the fundamentals of marketing communications theory and practice. You'll learn core marketing principles and explore how to reach a brand’s audience in an engaging way while meeting business objectives. You’ll develop a simple yet essential toolbox of methods to gather audience insights and put those skills into practice by designing innovative marketing campaigns. You’ll gain practical skills in planning, pitching, strategy, copywriting and problem-solving to equip you for working in the marketing communications industry. Modules Copywriting Creative Problem Solving Marketing Essentials Marketing Communications Agency Life Strategy and Planning Year two Your second year will involve a deep dive into aspects of creating effective marketing campaigns and understanding how consumers behave in different environments and media channels. You'll engage in debates about the ecological, ethical and social impact of business and the shifting expectations of consumers. You'll also learn how innovation can play a meaningful role in tackling some of these issues by taking on live challenges. Modules Media Lab Brand Creation Behaviour Change for Good Campaigns Marketing Consultancy Project Year three In your final year, you'll sharpen your critical and creative thinking as you build a professional portfolio that showcases your skills and individual voice. You'll have the chance to embark on an entrepreneurial project to help hone and challenge your creative process and practice. And you'll get the opportunity to top up your BA with a professional qualification from the Chartered Institute of Marketing – the most recognised marketing professional body in the world. Modules Final Year Project - Development Advanced Campaigns Final Year Project - Showcase Final Portfolio As part of our process of continuous improvement, we routinely review course content to ensure that all our students benefit from a high-quality and rewarding academic experience. As such, there may be some changes made to your course which are not immediately reflected in the content displayed on our website. Any students affected will be informed of any changes made directly.

Assessment method

Foundation Year assessments are 100% coursework based. Assessment will take place at the end of each module, and you'll get feedback and evaluation throughout the year. You'll be assessed through visual, verbal and written assignments, including your portfolio and a reflective journal. In your foundation year all assessments are pass/fail to encourage students to take risks and engage with the feedback provided. Progressing in your specialism Students studying on courses with an Integrated Foundation Year must successfully complete and pass all foundation modules before they can progress to the next stage of their course. Your specialism You'll be assessed with practical exams and coursework. We use a variety of assessment strategies over the course of this degree including: Portfolios of practical work Presentations Essays Written or verbal reports Major research project Peer group assessment Foundation year assessments are 100% coursework based Your summative (final) assessments occur at the end of each module, usually at the end of the study block. However, you may have interim formative assessments part way through a module as well. These assessments help ensure that you remain on track with your work. You'll receive continuous feedback on all your work throughout the year. This will be delivered through tutorials and while you're working in the studio. At the end of a module, you'll receive detailed written feedback and will have the chance to discuss this with your assessor.

How to apply

Application codes

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Points of entry

The following entry points are available for this course:

  • Foundation

International applicants

If English is not your first language, you will need to demonstrate English language skills that are sufficiently developed for successful completion of your studies. We accept a range of recognised English language qualifications that are equivalent to the International English Language Testing System (IELTS) Academic minimum score of 6.0 overall, with a minimum of 5.5 in Reading, Writing, Speaking and Listening. Through the award of international scholarships, we aim to support academic enrichment by encouraging diversity and excellence at Falmouth. For details of our international scholarships, and how to apply for them, please visit our website at

Entry requirements

Qualification requirements

If you are able to demonstrate relevant, current, equivalent experience instead of formal qualifications, we encourage you to apply. Please contact our Applicant Services team before applying, for advice regarding your individual experience and eligibility. If you are an international applicant and require a Student visa to study in the UK, you must have a recognised English language test approved and vouched for by the University at the appropriate level. Our Applicant Services team can help you with any general questions you may have about study visas or suitable language tests. For more specific advice, we recommend you also consult UKCISA

Fees and funding

Tuition fees

No fee information has been provided for this course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Marketing Communications with Integrated Foundation Year at Falmouth University - UCAS