How are marketing campaigns planned and managed? How does marketing to other businesses differ from promoting products and services to consumers? The global economy is undergoing unprecedented integration. Today’s marketers must thrive in crowded and rapidly changing markets. They must identify and respond to emerging customer trends in order to compete. This highly practical marketing course combines marketing theory with interactive projects, group work and business simulation games to explore the major issues facing marketers today. We develop your creativity, analytical and strategic decision-making skills so you can maximise business performance in fast-moving, digitally connected and international markets. You study topics such as:
- digital marketing and social media
- the principles of markets, marketing and selling
- marketing strategy and planning
- services marketing
- business-to-business marketing
- consumer behaviour
- marketing communications
Many of our courses offer a choice of optional modules to tailor your learning experience. More information about these can be found on the University of Essex website.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
- Course code:
- Institution code:
- Campus name:
- Southend Campus
- Campus code:
Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
- Year 3
In addition all applicants require GCSE Mathematics at grade C/4 or above (or equivalent).
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
|Northern Ireland||£9250||Year 1|
|Channel Islands||£9250||Year 1|