Course summary

Course overview Step into the dynamic world of international events management, where festivals, concerts, conferences and corporate events shape global experiences. The course will prepare you to lead in one of the world’s most exciting and fast-growing industries. You’ll gain advanced knowledge and practical skills to design, deliver and evaluate events that create impact across global, cultural and commercial contexts. Through live projects, client consultancy and hands-on activities, you’ll master a wide range of event delivery strategies and build your confidence to ensure you graduate ready to manage complex event operations in any sector. You'll be challenged to think critically about strategy, operations and audience experience, while developing the professional expertise needed to thrive in diverse international settings. Designed in collaboration with industry professionals, the course blends academic learning with real-world practice. Guest lectures from global experts, alongside an optional internship year, will strengthen your understanding of how business operates in this sector as well as expanding your career prospects. This course is designed to mirror industry developments, ensuring your learning is career-focused and aligned with evolving and innovative career opportunities. Features and benefits

• Digitally-enhanced learning - You’ll have access to a range of professional digital tools such as SketchUp, OnePlan, WIX, CoPilot and Mentimeter.

• Connect with industry leaders - Our Events Connect initiative gives you direct access to the sector. From networking at the annual Events Connect Conference to joining professional associations, you’ll build meaningful connections that enhance your employability.

• Global outlook - Engage with international case studies, live projects and consultancy briefs as you gain valuable insights into the planning and delivery of events across sectors worldwide.

• The future of events - Explore cutting-edge developments in hybrid and virtual event design, AI-driven personalisation, immersive technologies such as AR and VR, and the sustainable and ethical practices shaping the industry.

• Study in a world-class events city - Manchester is globally recognised as a leading destination for events. Its thriving and diverse events scene becomes an extension of your learning, giving you access to real-world opportunities and experiences.

• Learn from experts - You’ll be taught by lecturers with extensive industry experience in areas such as sports events, conference management and exhibitions. Their expertise and established networks keep your learning relevant to industry and career-focused.