Course summary
Become a digital marketing visionary with UH Online’s Global Executive MBA in Algorithmic Marketing. This innovative, fully online masters programme merges MBA fundamentals with cutting-edge algorithmic expertise. Uncover market trends, harness data-driven insights, and craft compelling marketing strategies. Join a global network of industry leaders, learn from renowned faculty, and lead the marketing revolution. Discover how you can use the algorithm to your competitive advantage and accelerate through the business world with essential technical skills coupled with business savvy and technical acumen. The University of Hertfordshire Business School, is a proud affiliate of the AACSB alliance and Chartered Management Institute (CMI).
Entry requirements
A Bachelor’s degree in a business or non-business-related subject area at a level equivalent to a UK second class Honours degree. Three years’ professional experience is required. For International applicants whose first language is not English, IELTS score of 6.0 (with no less than 5.5 in any band), or equivalent. The school will consider non-standard applicants who can demonstrate that they have relevant (to pathway) work experience for a period of 5 years via a Curriculum Vitae and/or LinkedIn profile.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Fees for Postgraduate Study 2026/27:
https://www.herts.ac.uk/study/fees-and-funding/fee-information/how-much-are-my-fees
Provider information
University of Hertfordshire
College Lane
Hatfield
AL10 9AB