Course summary

The BA (Hons) Business and Marketing is designed for creative thinkers and strategic minds who want to understand what drives customer behaviour, builds strong brands, and shapes successful campaigns in a digital world. Starting with a broad foundation in business, you’ll specialise in marketing from your second year, gaining the tools, insights, and confidence to thrive in fast-paced, brand-driven environments. You’ll explore a wide range of marketing and business topics including consumer psychology, brand impact, digital storytelling, campaign strategy, and entrepreneurial marketing. Alongside this, you’ll build vital business skills in leadership, data analysis, budgeting, and project management, preparing you to lead marketing activity with real impact. This degree is shaped by current industry practice and informed by marketing professionals, ensuring that what you learn reflects real-world expectations. Modules like Advanced Marketing Strategy and Practice, Responsible Marketing, and Brand Impact connect theory with practice through live briefs, campaign planning, and applied assessments. Graduates go on to careers in digital marketing, content creation, brand strategy, social media management, and agency work. You’ll also develop transferable skills, creative thinking, critical analysis, collaboration, and communication, that are valued across sectors. With the option to take a placement or study abroad, and a personalised graduate success portfolio to showcase your experience, you’ll graduate with a blend of business acumen and marketing creativity that sets you apart. Why choose this course? Gain hands-on experience: You’ll work on real campaigns, tackle live briefs, and take part in hackathons and storytelling challenges. Modules like Brand Impact and Advanced Marketing Strategy and Practice prepare you for the realities of agency and in-house roles alike. Learn from experts: Our teaching team includes academics with strong industry backgrounds in branding, advertising, social media, and business consultancy: Their insight ensures that every lecture is rooted in what’s happening now across the marketing landscape. Tailor your course: With the option to take a placement year, short work experience, or study abroad, you can personalise your learning journey. Our graduate success portfolio and Personal and Professional Development modules help you build confidence, self-awareness, and a portfolio that employers will want to see. Just 25 minutes from central London: You’ll have access to industry events, employer-led workshops, and a growing network of creative and commercial professionals. Strong employment prospects: 93% of Herts graduates are in work or further study 15 months after graduation (Graduate Outcomes, 2021/22). Going on to roles in digital marketing, social media, brand strategy, and content creation. This course gives you the edge to stand out.