Course summary

Why this course? Start your successful career in digital marketing with us and become a creative, customer-oriented, and commercially focused digital marketing expert. In your first year, you will gain knowledge and skills in business fundamentals; marketing, digital business, and finance, as well as gaining insights into your own personal effectiveness and emotional intelligence. In your second and third years, you will become skilled in digital content systems, e-commerce, social media advertising, and digital marketing communications. Our diverse mix of specialist modules enables us to offer a choice in assessment methods including presentations, digital artefacts, portfolios, and business reports ensuring a real-world insight into being in the workplace. Throughout your time with us, you will work with our close-knit community of experienced and enthusiastic academics and practitioners to help you thrive. Throughout your time with us, you will be supported by our close-knit community of experienced and enthusiastic academics and practitioners, as well as a Personal Academic Tutor who will stay with you throughout your studies to provide help and guidance. Sustainability promise We are proud to ensure sustainability is at the heart of what we teach - all our modules are mapped against the Sustainable Development Goals. We are in the Top 10 for embedding sustainability into our teaching (SDG Teach In Leaderboard, SOS-UK, 2023). Future employment Your business career is supported by our dedicated colleagues who will work closely with you to ensure your success. You can optimise your employability through various types/lengths of paid placements and other opportunities to work with the vast range of local SMEs or large national enterprises. We have excellent employment prospects, being 2nd in the country (excluding specialist institutions) for sustained employment, further study or both, 5 years after graduation (Longitudinal Educational Outcomes Survey, 2023). Added benefits:

• Opportunities to win funding to start your own business through our renowned BOSS Competition

• Experience international cultures through options to work and study abroad

• Additional award of CMI Level 5 Certificate in Management and Leadership through dual accreditation with the Chartered Management Institute (CMI), plus free Associate Membership to the CMI inclusive of access to additional library resources and digital tools.

• First in the UK for sustained employment and/or further study (excluding specialist institutions), 5 years after graduation – Longitudinal Education Outcomes data 2024.

• First in the UK for quality education – Times Higher Education University Impact Rankings 2024.

• Ofsted Outstanding in 2023 the University’s primary and secondary teacher training programmes were rated ‘Outstanding’.