Course summary
Our Strategic Marketing MSc is a top-ranked marketing MSc ranked 5th in the UK and 22nd in the world in the QS World University Rankings: Masters in Marketing 2025. The course is also 4th in the UK for entrepreneurship and alumni outcomes and 12th in the world for employability. Our marketing MSc equips you with the advanced knowledge and skills to become a successful marketing leader of the future. The course covers the full marketing spectrum from marketing strategy, communications and branding to market research, digital marketing, social media, and big data marketing analytics.
Modules
Compulsory modules: Marketing strategy and planning; big data-marketing analytics; retailing and omnichannel management; CRM and customer experience; marketing consultancy project; digital marketing; accounting for marketing managers; sales management; B2B customer and key account management; marketing communications; managing brands; research, insight and statistics.
Assessment method
Taught modules 60%, MSc thesis project 40%
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
- Market Research Society
Entry requirements
We welcome applications from talented individuals of all backgrounds and each application is considered on its individual merit. Usually applicants must hold: A UK lower second-class (2:2) undergraduate degree with honours, as a minimum, or equivalent international qualification. Find information about equivalent qualifications in your country on our International entry requirements page. Candidates who do not meet these criteria may be considered if they have a professional qualification (e.g. CIM) together with 5 years' post-qualification relevant work experience. Other relevant qualifications, together with significant experience, may be considered. If you are currently studying at a Chinese university, please view our specific entry requirements for further study at Cranfield School of Management.
Fees and funding
Tuition fees
| EU | £31150 | Year 1 |
| England | £15475 | Year 1 |
| Northern Ireland | £15475 | Year 1 |
| Scotland | £15475 | Year 1 |
| Wales | £15475 | Year 1 |
| International | £31150 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Sponsorship information
20% Scholarships for all successful UK applicants - Cranfield School of Management is offering all successful UK applicants for our full-time master’s courses, starting in September 2022, a scholarship to cover 20% of their course tuition fee. In order to be considered, you need to show both aptitude and ability for the subject applied for. All eligible applicants will have this scholarship applied at the point of accepting their offer. If you have any questions about this funding opportunity please call +44 (0)1234 758181 or send an email to [email protected]. https://www.cranfield.ac.uk/som/funding/cranfield-scholarships
Provider information
Cranfield University
Cranfield
Bedford
MK43 0AL