Course summary

Getting the right message across to the right people is fundamental to business success. Join us for this intensive one-year master’smasters’ to hone your abilities and realise your creative potential as a marketing communications expert. The MSc Marketing Communications course equips you with the comprehensive skillset needed to create impactful campaigns, develop strategic communication plans and deliver commercial communications that resonate with diverse audiences across a wide variety of digital media channels. You’ll learn how to engage audiences through both written and visual media, building your skills across a variety of industry-standard media production and design software tools. Along with these specialist marketing communication skills, you’ll gain a comprehensive understanding of the different primary functions of business and the ways they interrelate. On arrival you’ll complete a skills and aspirations audit, allowing you to identify learning gaps. The insights gained will inform your development path on the Career Catalyst module. This allows you to track your personal and professional growth throughout the course, build a relevant skillset and develop your personal unique selling point. When you graduate, you’ll be equipped to work in areas such as brand management, creative strategy, digital marketing, media planning and public relations.