Skip navigation
Marketing and Advertising at Kingston University - UCAS

Course options

2025 - 2026
Apply

Kingston University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

Course summary

Reasons to choose Kingston

  • You’ll experience how marketing and advertising work in today’s rapidly changing environment by working on real-life project briefs from client organisations.
  • When you graduate, your hands-on experience and career skills will help you stand out from other job seekers.
  • We are ranked No.3 in London for Marketing and Public Relations (Guardian League Tables 2025).
  • You’ll gain more than just a degree. The structure of the course enables you to earn a professional qualification from the Chartered Institute of Marketing (CIM).
  • Our commitment to high quality teaching has been recognised with a Teaching Excellence Framework (TEF) Gold rating. The University has received an overall rating of Gold, as well as securing a Gold award in the framework's two new student experience and student outcomes categories.
About this course If you aspire to a career in the fun, dynamic, fast-moving world of marketing or advertising, this is the course for you. The course is designed in consultation with leading industry experts, bringing together the latest theories and practices in marketing. You’ll explore the role and function of contemporary and digital marketing in modern business, so when you graduate, you’ll be at the edge of the job market with the knowledge and skills employers seek. You can gain hands-on marketing experience through an internship or develop your skills as a consultant by working in a team on a live project. Another option is to delve into entrepreneurship and create your own start-up with support from the Business School. Future Skills Embedded within every course curriculum and throughout the whole Kingston experience, Future Skills will play a role in shaping you to become a future-proof graduate, providing you with the skills most valued by employers such as problem-solving, digital competency, and adaptability. As you progress through your degree, you'll learn to navigate, explore and apply these graduate skills, learning to demonstrate and articulate to employers how future skills give you the edge. At Kingston University, we're not just keeping up with change, we're creating it. Career opportunities This course meets the needs of the continuously evolving careers in marketing and advertising, including brand and marketing communications managers, market researchers, media planners and buyers, account executives, copywriters, as well as advertising and social media managers. Many graduates progress to postgraduate study.

Modules

Example modules

  • The Principles of Marketing
  • Advertising Tools, Techniques and Technologies
  • Brands, Buyers and Behaviours
To view the full list of modules, please visit the University course webpage.

Assessment method

Assessment typically comprises exams (e.g. test or exam), practical (e.g. presentations, performance) and coursework (e.g. essays, reports, self-assessment, portfolios, dissertation).

How to apply

29Jan

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:
N590
Institution code:
K84
Campus name:
Main Site
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Please click the following link to find out more about qualification requirements for this course

https://www.kingston.ac.uk/undergraduate-course/marketing-advertising/

Student Outcomes

Operated by the Office for Students
80%
Employment after 15 months (Most common jobs)
90%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

For international fees, please visit: https://www.kingston.ac.uk/undergraduate/fees-and-funding/fees/ Please visit the provider course webpage for further information regarding additional course costs.
Marketing and Advertising at Kingston University - UCAS