Course summary
This is a marketing Master's specialising in the global context. It gives students the opportunity to study a range of subjects within exciting marketing areas including global marketing, brand management, social and ethical marketing and digital marketing. The course provides students with the academic knowledge and skills to enable them to pursue marketing careers in the global private, public and not for profit sectors. The programme is different from other marketing Master's in its specific global orientation within marketing and its cohort-specific, research-informed teaching delivered by both leading researchers and industry experts. The staff involved in this programme are members of the Marketing Group at TYMS as well as of the Centre for Evolution of Global Business and Institutions (CEGBI), a world-leading centre on research in global branding based at TYMS.
Modules
https://www.york.ac.uk/study/postgraduate-taught/courses/msc-global-marketing/#entry
Assessment method
Dissertation.
How to apply
International applicants
https://www.york.ac.uk/study/international/
Entry requirements
https://www.york.ac.uk/study/postgraduate-taught/courses/msc-global-marketing/#entry
Fees and funding
Tuition fees
| Republic of Ireland | £14540 | Year 1 |
| International | £30530 | Year 1 |
| EU | £30530 | Year 1 |
| England | £14540 | Year 1 |
| Northern Ireland | £14540 | Year 1 |
| Scotland | £14540 | Year 1 |
| Wales | £14540 | Year 1 |
| Channel Islands | £14540 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
For additional information please see our web pages at:
https://www.york.ac.uk/study/postgraduate-taught/fees/
Sponsorship information
A range of scholarships and studentships are available at postgraduate level. Some scholarships are funded by the University (such as the York Master's Opportunity Scholarship) and some are funded by Research Councils, alumni, businesses and charities. Please check with the provider for details.
Provider information
University of York
Heslington
York
YO10 5DD