Course summary

BA (Hons) Design for Art Direction will develop the practical, conceptual and leadership skills you’ll need for a career in art direction and creative production. The course emphasises collaboration across a range of practice areas to prepare you for professional roles in creative industries. This course is taught at London College of Communication, at Elephant and Castle, part of University of the Arts London (UAL). Why choose this course at London College of Communication • Work across multiple practices: You won’t be limited in your creative outputs, working across digital content, moving image, sound, photography, print and more. • Collaboration and leadership: Working in teams, you’ll learn how creative individuals work and communicate effectively together. • Industry readiness: You’ll learn technical and conceptual skills that ensure you are adaptable across different media, including preparing for print layouts and web development, storyboarding, scripting, ethics of AI and speculative design briefs. • Pitch and present regularly: so you can confidently communicate your proposals, visual strategies and solutions. Our students regularly win national awards and briefs. • Future-facing: You’ll develop experimental and critical approaches to sustainable, eco-social and socially responsible design. What you can expect? • Learning and working with others: Collaborate and explore ways of working inclusively to support mutual learning. • Visual communication and storytelling: Gain expertise in the practical and critical aspects of design. • Work on projects: Specific projects will offer you the freedom to explore self-directed approaches to shared themes and contexts/ • Develop technical skills: Learn a range of digital and analogue skills including editorial, moving image, web and print processes. • Preparation for a variety of roles: Insight into roles across the creative industries in areas such as exhibition curation, fashion, galleries and museums, sound production, print publishing, moving image and photography. About London College of Communication London College of Communication is for the curious, the brave and the committed: those who want to transform themselves and the world around them. Through a diverse, world-leading community of teaching, research and partnerships with industry, we enable our students to succeed as future-facing creatives in the always-evolving design, media and screen industries. The London College of Communication experience is all about learning by doing. Our students get their hands dirty and develop their skills through the exploration of our facilities and technical spaces. Students work on live briefs and commissions, with everything from independent start-ups and charities in Southwark, through to major global companies, including Penguin, the National Trust and Royal Mail, to name a few.