27Sep
UndergraduateCourse summary
Our Digital Marketing and Business Management degree gives you strong marketing expertise and business skills for the digital era. Start building your future as a highly effective marketer and manager. From viral videos to influencers promoting their favourite products, you've seen and shared the work of digital marketers. This degree teaches you how to become ones of them. You'll cover topics like social media marketing, business strategy and market research; developing your marketing expertise and business management at the same time. Outstanding work placements & study abroad options Focussed squarely on employability, there's an option to go on a work placement and gain valuable industry experience, or you can choose to study overseas. Find out how businesses really operate through:
- Expert guest speakers.
- Projects tackling real-world business problems.
- Work placements.
- Campaign pitches.
- Offsite visits.
- Scotland's Top Modern University - Student Satisfaction (National Student Survey 2023).
- UK University of the Year 2021 - Teaching Quality (The Times/Sunday Times Good University Guide).
- UK Top 10 - Student Satisfaction & Teaching (Guardian Good University Guide 2021).
Modules
Year 1 core modules (subject to change over time) - ANF101 Introduction to Accounting; BMT103 Managing People & Ideas; BMT107 Introduction to Marketing; SOC103 Sociology of Media. You will also be required to select one option and one elective module. For detailed module information please check our website.
Assessment method
Assessment varies substantially across modules. Some modules, particularly where there is professional accreditation, have more traditional assessments such as exams. However, where we can, we like to vary the types of assessment. Therefore students can expect to create presentations, videos, posters, reports, research outputs, practical exercises, strategic papers, design processes or products and so on. As the programme has multiple options, students will be able to experience a wide range of assessments.
How to apply
29Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N5N1
- Institution code:
- A30
- Campus name:
- Abertay Campus
- Campus code:
- -
Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
- Year 3
Entry requirements for advanced entry (i.e. into Year 2 and beyond)
Year 2 - Higher National Certificate or equivalent Year 3 - Higher National Diploma or equivalent Please see website for accepted courses
Entry requirements
Standard Qualification Requirements
A level - CCC
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - MMM
Scottish Higher - BBBC
Scottish Advanced Higher - BBB
International Baccalaureate Diploma Programme - 27 points
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) - H3, H3, H3, H3
Scottish HNC - Pass
Scottish HND - Pass
HNC (BTEC) - D
HND (BTEC) - D
T Level - Pass (C and above)
Applicants should have National 5/GCSE English and Maths at grade C/4 or equivalent. Higher Applications of Maths at grade C accepted.
Please click the following link to find out more about qualification requirements for this course
https://www.abertay.ac.uk/course-search/undergraduate/digital-marketing-and-business-management/
Minimum Qualification Requirements
A level - CDD
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - MMP
Scottish Higher - BBC
International Baccalaureate Diploma Programme - 25 points
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) - H3, H3, H3
We may make you an offer at the minimum entry grades if you meet the criteria.
Please click the following link to find out more about minimum qualification requirements for this course
https://www.abertay.ac.uk/course-search/undergraduate/digital-marketing-and-business-management/
English language requirements
We look for applicants to have achieved an overall IELTS score of 6.0 with no individual test lower than 5.5. Some degrees have higher requirements - refer to the 'entry routes' tab of each degree for more detail.
List of English Language Requirements
https://www.abertay.ac.uk/studying/informationforinternationalstudents/english-requirements/
Student Outcomes
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| Scotland | £1820 | Year 1 |
| England | £9250 | Year 1 |
| Northern Ireland | £9250 | Year 1 |
| Wales | £9250 | Year 1 |
| Republic of Ireland | £9250 | Year 1 |
| EU | £15000 | Year 1 |
| International | £15000 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
International/EU fees are £15,500 for the following courses:-
BA (Hons) Computer Arts
BSc (Hons) Computer Game Applications Development
BSc (Hons) Computer Games Technology
BSc (Hons) Computing
BSc (Hons) Computer Science
BSc (Hons) Computer Science with Cybersecurity
BSc (Hons) Ethical Hacking
BA (Hons) Game Design and Production
Provider information
Abertay University
Bell Street
Dundee
DD1 1HG
Course contact details
Visit our course page Make an enquiry - chat to us directly