Course summary

This Masters in Digital Marketing equips you with the business knowledge and tools needed to develop best practice of digital channels. It allows you to better understand how customers and prospective customers communicate with firms online. Some of the key topics covered include digital marketing strategies, search engine marketing, and developing content. In addition to the commercial and social context behind digital marketing and building effective relationships with customers through social media, you will understand how to apply the key building blocks of successful digital strategies. For more information, please visit the programme page: https://www.henley.ac.uk/study/masters/msc-in-marketing-digital-marketing