Course summary

This pathway combines business and management with the study of marketing. The programme is tailored to the needs of marketing professionals and students looking to progress in a career within the marketing and public relations sector. The programme is focused on building student’s knowledge and expertise in a variety of marketing functions. Modules in the programme include: Digital Marketing Communication and PR, which will provide students with an understanding of the design and implementation process in digital marketing strategies, Sustainable Business, which examines the relationship between business and the natural environment within a social and economic context and Marketing Fundamentals, which build students’ knowledge on the marketing environment and marketing management. The 60-credit dissertation module will also be based on a marketing related aspect of business.