Course summary
The MSc Digital Marketing programme at the University of Manchester offers a practical, future-facing education designed to prepare students for success in today’s dynamic marketing landscape.
- Combining academic insight with hands-on experience, the programme helps students build the knowledge, confidence, and critical thinking needed to navigate a fast-evolving digital world.
- A key feature of the programme is its emphasis on live projects, giving students the opportunity to apply their learning to real-world challenges.
- Students also benefit from a supportive and inclusive environment, with space to reflect, collaborate, and grow — both professionally and personally.
- Throughout the course, students develop a strong foundation in digital marketing, exploring a variety of approaches, tools, and strategies.
- Graduates are well prepared for a range of roles across agency, in-house, and freelance settings — from digital strategy and campaign planning to data and customer-focused roles.
Entry requirements
We require a First or Upper Second class honours degree (2:1, with 60% average) from a UK university or the overseas equivalent. When assessing your academic record, we take into account your grade average, position in class and the standing of the institution where you studied your qualification.
English language requirements
For the latest information on demonstrating your English proficiency for those whose first language is not English, please see our language requirements .
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
University of Manchester
Oxford Road
Manchester
M13 9PL