Course summary

Sport is one of the largest industries across the globe, and an industry that connects people at local, national, and international levels. This postgraduate degree has been designed to examine critically the business decisions that shape this lucrative global industry. From the outset, the programme focuses on the international business management of the sports sector, and explores the culture, policy, impact, and delivery of sporting opportunities. The programme aims to empower students to be critical thinkers in the global world of sports business in order to lead and develop industry practices and processes in responsible and strategically mindful ways. This programme benefits from industry contacts forged across the sports industry. Previous guest speakers at Lincoln International Business School have included former England and Liverpool football international John Barnes, and football agent Dr Erkut Sogut, best known for working with former Arsenal FC and Germany international Mesut Ozil. Students have the opportunity to explore the challenges facing sports leaders and sports managers across the globe, including the aspects of innovative value creation, strategic leadership, management, finance, equality, and sustainability. Students are expected to develop their strengths ready to compete in the international jobs market. Proficiency in digital content, and understanding sporting brands and mega events, such as the Olympics, is at the heart of the course. By developing the specialist knowledge and skills required, we aim for our postgraduate students to become globally prepared managers and leaders within an ever-changing society.