Course summary

Navigate your journey to success with this degree which develops the knowledge and skills needed to manage, lead, and promote businesses through marketing. This degree - a pathway of Greenwich’s BA (Hons) Business Management degree - offers you a comprehensive exploration of business strategy and business functions as well as developing capabilities for leading teams and managing and promoting contemporary organisations through marketing skills. You’ll be taught at our stunning Greenwich campus and will take a number of specialist modules allowing you to explore, in depth, a variety of areas of marketing. You will also have a chance to apply for a work placement to get real-world work experience. Our graduates go on to a variety of careers across the private, public, and voluntary sectors - including in start-ups, and social enterprises. They also thrive in a diverse array of thrilling marketing roles, including as brand and marketing managers, content and digital marketing specialists and market research analysts. Whatever your goals, an exciting path to success begins here! What you should know about this course

• Learn about organisations’ structures, functions and governance and use this to understand how to address - ethically and sustainably - organisational challenge and opportunity.

• Discover the role of marketing - including core theories, principles, tools, and techniques - in making rational and informed marketing decisions in a global business context.

• Develop skills related to marketing data analysis, digital software usage, and creative content strategies.

• In London, Greenwich is ranked 4th overall for Marketing and joint 3rd for graduate prospects in Marketing (2025 Complete University Guide).

• Study at our beautiful Greenwich campus, a UNESCO World Heritage Site, situated in London.