Course summary
This course places emphasis on a market-oriented, customer driven approach to planning and implementing marketing strategies. You’ll develop knowledge and skills to undertake strategic analysis of markets, and create, adapt and implement strategy. You’ll have the opportunity to gain a critical understanding of the rapidly changing and dynamic international business environment, and the skills needed to analyse the strategies and operations of multinational enterprises l. This programme will provide the opportunity for you to study a wide range of topics in international business, from both a theoretical and practical perspective. The course is designed to enable you to tailor it to your own personal and career interests, with a number of option modules available. Professional links and accreditations: Huddersfield Business School is an accredited member of AACSB International—The Association to Advance Collegiate Schools of Business. Less than 6% of business schools worldwide have obtained this prestigious accreditation. AACSB-accredited schools have successfully undergone a rigorous review process conducted by their peers in the business education community, ensuring that they have the resources, credentials, and commitment needed to provide students with a first-rate, future-focused business education. As a result, AACSB-accredited schools produce graduates who are highly skilled and more desirable to employers than other non-accredited schools.
Modules
The Context of International Business The Strategy of International Business The Global Professional Strategic Marketing Management Your course provides you the option to select from 6 modules which may include: Intelligent Business Information Systems Managing Sustainable Challenges Managing Employee Relations Emotional Intelligence for the Effective Leader Global Business and Human Rights Management Accounting Final Project An opportunity to pursue an area that interests you or which you are passionate about comes in your choice of project. You have a choice of three routes: Research Route, Consultancy Route and New Venture Creation Route (subject to tutor approval). Research Route Research Methods Individual Research Project Consultancy Route Consultancy Skills Group Consultancy Project New Venture Creation Launch a venture New Venture Creation
Assessment method
Tutors are experts in their field and with many having practical experience in industry and the professions which helps combine your academic knowledge with practical application. Many aspects of teaching and assessment are grounded in real life situations.
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- AACSB International
Entry requirements
Entry requirements for this course are normally: * An Honours degree (2:2 or above), or equivalent qualification, in Business Studies, Marketing, Management, Logistics, Accountancy or Economics. * Applicants with other professional qualifications and/or experience will be considered on an individual basis.
English language requirements
If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable.
Read more about the University’s entry requirements for students outside of the UK on our 'Where are you from?' information pages.
Fees and funding
Tuition fees
England | £8900 | Year 1 |
Northern Ireland | £8900 | Year 1 |
Scotland | £8900 | Year 1 |
Wales | £8900 | Year 1 |
Channel Islands | £8900 | Year 1 |
Republic of Ireland | £8900 | Year 1 |
EU | £18700 | Year 1 |
International | £18700 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Provider information
University of Huddersfield
Queensgate
Huddersfield
HD1 3DH