Course summary

International marketing specialists are highly prized across sectors, helping businesses diversify their customer base and unlock revenue in new markets. With 10 globally focused modules, our online Masters in marketing has been designed to build this sought-after expertise. On the course, you’ll develop a deep understanding of the international marketing landscape and how to tailor strategies for diverse countries and cultures. The course also has a strong focus on data analysis – equipping you with the technical and strategic skills required of senior decision-makers. Through practical exercises using best-in-class analytics software, you’ll learn how to source, track and interpret key metrics, helping you develop robust marketing plans grounded in data. The course concludes with a practical consultancy project. You can conduct this for your workplace or an organisation of your choice, offering the chance to demonstrate your new skill set and leadership ability to current or future employers. Our International Marketing MSc (online) is a part-time course which can be completed in as little as two years, with the option to extend this to four should you need to pause your studies. Please note, we also offer an on-campus version of our International Marketing Masters or an online Marketing Analysis and Consultancy Postgraduate Certificate (PG Cert).