Course summary
The Digital Marketing MBA is a digital marketing analytics pathway through our dynamic and contemporary MBA degree - designed to produce marketing business leaders of the future. The rapidly changing business contexts, technological advancements, and social transformations mean marketing practices now rely heavily upon the analysis and interpretation of digital data. This pathway seeks to develop the numerical and analytical skills needed to be able to decipher data sets that are of relevance to marketers. It develops a specific focus on two key areas in its design - big data and customer relationship management. This enables marketers to make sense of data and aid marketing decision-making. The programme will greatly benefit those with strong numerical skills and an aptitude for qualitative and quantitative data analysis relevant to business decision-making. Our course is flexible and accessible. Full-time students attend during the day while part-time students attend during the evenings so you can tailor your attendance around your availability. Everything on our MBA is geared towards your career development, ensuring you graduate with a clearer vision of your future. Our expert staff has the depth of knowledge to turn your passion and ambition into a realisable goal.
Modules
Year 1:
- Managing Strategy, Operations and Partnerships
- Managing Financial and Human Resources for Sustainable Business Success
- Marketing in a Digital Age and Corporate Social Responsibility
- Mental Wealth: Professional Fitness and Leadership
- Digital Marketing Strategy
- Applied Digital Marketing Project
Assessment method
Knowledge is assessed by: Coursework Essays Examinations Thinking skills are assessed by: Coursework Examinations Project work Practical skills are assessed by Practical reports Portfolio completion Skills for life and work (general skills) are assessed by Project work Group work Students with disabilities and/or particular learning needs should discuss assessments with the Course Leader to ensure they are able to fully engage with all assessments within the course.
Entry requirements
Accepted Qualifications Bachelor's degree with minimum Second Class (2:2) or equivalent in any subject. International Qualifications We accept a wide range of European and international qualifications in addition to A-levels, the International Baccalaureate and BTEC qualifications. Please visit our International page for full details.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
University of East London
Docklands Campus
4-6 University Way
Newham
E16 2RD