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Advertising and Digital Marketing at Lancaster University - UCAS

Course options

2024 - 20252025 - 20262026 - 2027
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Lancaster University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

Open days

28Jun
Lancaster University Open Day
Undergraduate
12Jul
Lancaster University Open Day
Undergraduate
13Sep
Lancaster University Open Day
Undergraduate

Course summary

BSc Advertising and Digital Marketing will provide you with real-world hands-on experience in advertising and digital marketing. The focussed curriculum will enable you to develop a mix of creative and analytical skills for success in advertising, marketing communications, social media and digital marketing. Why Lancaster? You will learn proven techniques and the power of great advertising in the digital world, enabling you to work within all aspects of marketing communications. This course is taught by academics who are experts in their field, many of whom have significant professional advertising and digital marketing experience. You will gain a firm grounding in advertising, communications, and digital marketing from a practical, theoretical, and critical perspective by choosing to study topics such as:

  • Current communication theories and methods
  • Media planning
  • Digital and social media marketing
  • Communications research
  • Influencer marketing
  • Artificial Intelligence (AI)
You will develop the key skills employers value as you work on a real-life project for various types of agencies, including advertising, design, digital marketing, and media firms. In the past, we have collaborated with well-known agencies and businesses such as OMD, Essence Mediacom, Ogilvy & Mather, Leo Burnett, Saatchi & Saatchi, Molson Coors, and BT. This experience is invaluable for building professional contacts, enhancing your CV, and advancing your career in the advertising industry. Theory into practice As part of your studies, we invite guest speakers from some of the UK's leading advertising, marketing, and design agencies and leaders from brand-owning organisations. Many of these speakers are alumni of the Advertising degree at Lancaster and are now prominent figures in the industry.

How to apply

15Jan

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:
N501
Institution code:
L14
Campus name:
Main Site
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

GCSE English Language grade B or 5

Student Outcomes

Operated by the Office for Students
75%
Employment after 15 months (Most common jobs)
85%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

No fee information has been provided for this course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

For information on our fees, please see www.lancaster.ac.uk/study/fees-and-funding.
Advertising and Digital Marketing at Lancaster University - UCAS