Course summary
BSc Advertising and Digital Marketing will provide you with real-world hands-on experience in advertising and digital marketing. The focussed curriculum will enable you to develop a mix of creative and analytical skills for success in advertising, marketing communications, social media and digital marketing. Why Lancaster? You will learn proven techniques and the power of great advertising in the digital world, enabling you to work within all aspects of marketing communications. This course is taught by academics who are experts in their field, many of whom have significant professional advertising and digital marketing experience. You will gain a firm grounding in advertising, communications, and digital marketing from a practical, theoretical, and critical perspective by choosing to study topics such as:
- Current communication theories and methods
- Media planning
- Digital and social media marketing
- Communications research
- Influencer marketing
- Artificial Intelligence (AI)
How to apply
This course is not open to application until the 13th May 2025.
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N501
- Institution code:
- L14
- Campus name:
- Main Site
- Campus code:
- -
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - Not accepted
A level - AAB
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DDD
Access to HE Diploma - D: 36 credits M: 9 credits
International Baccalaureate Diploma Programme - 35 points
GCSE English Language grade B or 5
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Provider information
Lancaster University
Bailrigg
Lancaster
LA1 4YW