Course summary

Why study BA Business Management (Marketing) at Middlesex University? Understanding key business functions This course is ideal for those who are interested in how businesses are operated and managed, but who also want to develop their own marketing expertise. Through workshops, role-plays, problem solving exercises and analysing case studies, you'll learn to communicate your ideas and help to sell your products and services to customers. You’ll also study the key business functions that organisations require for success. In terms of your career after your graduate, a BA in Business Management with a focus on marketing opens up a broad career path. The skills you'll develop are needed across almost every business and governmental sector, as well as third party organisations. Developing a business acumen Developing the essential skills required for business will be at the core of your course. You’ll develop your business acumen so you can deal with any challenge you’ll face in your fast-paced career. Over the course of this Business Management and Marketing degree you’ll learn by doing – the vast majority of our modules are practical, and you’ll be assessed based on real life case studies and simulations. During the marketing section, you’ll take on a range of digital marketing courses. You also have the opportunity to work on a marketing consultancy project where an external client will provide a project brief and you’ll work in a team to provide practical, actionable solutions. This gives you the opportunity to put your marketing knowledge into action, and ensures you are able to problem solve and negotiate as part of a team. Broader learning opportunities The structure of the new programme has moved from being solely based on 30 credit modules to now incorporate a combination of both 15 and 30-credit modules. You will now take a total of eighteen modules over the three years of the programme; this compares with twelve under the previous format. This approach has been designed to provide a broader coverage of the subject and also helps graduates form a clearer idea as to the specific direction you wish to explore on your future career path. An open career path You’ll get the support you need to succeed. From your Personal Tutor to your Graduate Academic Assistant, each one has studied your subject and will provide the support you need based on their first hand experience. If you need a little help with writing, numeracy or library skills, we can help with that too. Once you graduate, you could be working in a range of organisations such as Western Union, Emirates, Kimberley Clark and more. Previously, our graduates have gone on to work with the likes of UASC (United Arab Shipping Company). However, if working for someone else doesn’t seem like your thing, that’s okay too – this degree enables you to set up your own business and our enterprise hub means that we’ll support you along the way. Introducing our new Learning Framework After working with our students to gather feedback on what they love most about our courses, we’re making some changes to how we structure and teach our programmes for the start of the 2024/25 academic year. You can find more information about how this course is affected by viewing the relevant course information sheet on our Learning Framework page: https://www.mdx.ac.uk/study/learning-framework/