Course summary

Why choose this course This masters programme provides an excellent stepping stone to an exciting career in international marketing. You’ll benefit from our long and continuing tradition of research and teaching in both marketing and retail. Run by the Department of Marketing, this course will stretch your intellect through its combination of an analytical approach and a global focus. The course will encourage you to be entrepreneurial and innovative, providing you with valuable opportunities to engage with real international marketing problems throughout your studies. For example, you will be exposed to sustainability and ethical challenges faced by organisations in the global context. As an MSc student of International Marketing, you’ll be based in Surrey Business School and be part of a vibrant community focused on improving business practice and creating a sustainable and positive change. We were ranked 67th for business and economics in the world by the Times Higher Education World University Rankings 2023. The School is renowned for its: World-class teaching and research Strong focus on entrepreneurship and enterprise Vibrant and diverse community Excellent career prospects. What you will study Through our specialised modules, we’ll provide you with a comprehensive insider’s look at core international marketing concepts which will familiarise you with the strategies and tactics used in international marketing and the implications these can have. This course will inspire and mould you into a graduate ready to help tackle global marketing challenges. We’ll make sure that you’re well-equipped to navigate and understand the unique responsibilities that marketing professionals face in our ever-changing, globalised world. With a combination of lectures, interactive seminars and IT lab workshops, we provide research-led teaching by experienced academics in international marketing and international business. Also, we offer practice-based teaching and learning by inviting experienced practitioners from international organisations. You'll also have the opportunity to develop marketing research skills which can be applied to various international marketing issues in your dissertation.