18Oct
UndergraduateCoventry University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
Open days
Course summary
Develop creative, strategic and digital skills for planning and delivering advertising and marketing campaigns in the media landscape. Step into the world of advertising and digital marketing with a course that combines creative strategy with digital practice. With a strong focus on digital communication and customer engagement, you’ll have the opportunity to explore areas such as:
- content marketing and brand storytellingintegrated digital campaigns and omnichannel strategies
- community building and social media engagement
- Big data and marketing analytics for strategic decision-making
- crisis communication and reputation management.
- Practice-led learning: design compelling advertising campaigns in a globally connected world. Learn to engage diverse audiences with culturally sensitive, authentic communication that builds lasting brand trust.
- Innovative thinking: apply core marketing principles to real-world challenges. Use data analytics to inform digital strategies. Gain confidence in campaign planning, channel management and key areas such as social media marketing, SEO and integrated communications.
- Hands-on practice: boost your digital literacy through practical experience in campaign design, execution and evaluation. Work with industry-standard software in our specialist DigiComm Lab to develop the skills employers value.
- Networking for the future: connect with international alumni and industry professionals through guest speaker events and collaborative projects. Build your professional network and gain insights into global career opportunities.
Modules
This course has a common first year The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn. If you discover an interest in a specific subject you have studied, upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements). Common first year courses Advertising and Digital Marketing BA (Hons) Business Administration BA (Hons) Business and Human Resource Management BA (Hons) Business Management BA (Hons) Enterprise and Entrepreneurship BA (Hons) Event Management BA (Hons) International Business Management BSc (Hons) Marketing BA (Hons) Sport Management BA (Hons) Year One Modules People and Organisations - 30 Credits Marketing, Digital and Social Media - 30 Credits Analytics for Decision Making - 30 Credits Responsible Management, Sustainability and Entrepreneurship - 30 Credits Year Two Research and Insight - 30 Credits Consumer Behaviour - 30 Credits Integrated Marketing Communication - 30 Credits Creative Marketing - 30 Credits Placement Year There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement* can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future. If you choose to do a work placement year, you will pay a reduced tuition fee* of £1,250. For more information, please go to the fees and funding section. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement. Final Year Sustainable Marketing Management - 30 Credits Applied Project - 30 Credits Digital Consumer Experience - 30 Credits Social Media and Influencer Marketing - 30 Credits *For further information please check the course page on the Coventry University website
Assessment method
This course will be assessed using a variety of methods which will vary depending upon the module. Assessment methods include: Formal examinations Phase tests Essays Group work Presentations Reports Projects Coursework Exams Individual Assignments The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
- European Foundation for Management Development
- Association to Advance Collegiate Schools of Business
- Business Graduates Association
- Principles for Responsible Management Education
- Chartered Association of Business Schools
- Small Business Charter
How to apply
14Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - 120 points
A level - BBB
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DDM
Access to HE Diploma - M: 30 credits
Scottish Higher - AAACCC
International Baccalaureate Diploma Programme - 24 points
GCSE/National 4/National 5
We’re here to help you achieve your study goals. If your qualifications or expected levels of grades differ from those outlined above, chat with our admissions team and between us we will explore the possibilities open to you. We accept a range of qualifications and our study experience is designed to give you options and support from the start. Contact us via our website to find out more.
Student Outcomes
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| England | £9535* | Year 1 |
| Northern Ireland | £9535* | Year 1 |
| Scotland | £9535* | Year 1 |
| Wales | £9535* | Year 1 |
| Channel Islands | £9535* | Year 1 |
| Republic of Ireland | £9535* | Year 1 |
*This is a provisional fee and subject to change.
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Additional costs/fee information
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Studying this course with a sandwich year incurs an additional £1,500 fee (£1,800 for international students) to cover your academic support throughout your placement year.
For full international fees and the most up to date information about tuition fees, please check the relevant course page of the Coventry University website.
Provider information
Coventry University
Priory Street
Coventry
CV1 5FB