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Marketing with Business Analytics at University of Birmingham - UCAS

Course options

2026 - 2027
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University of Birmingham has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

Open days

27Jun
University of Birmingham - Undergraduate Open Day
Undergraduate
28Jun
University of Birmingham - Undergraduate Open Day
Undergraduate

Course summary

If you’re passionate about marketing and want to dive deeper into the power of data, our BSc Marketing with Business Analytics is for you. Combining creativity with analytical expertise, this degree equips you with advanced analytical skills to make data-driven decisions, optimise marketing strategies, and understand consumer behaviour at a deeper level. Whether you're passionate about leveraging data to drive marketing decisions, optimising strategies with analytics, or understanding consumer behaviour through data insights, marketing with a focus on analytics offers a dynamic and rewarding career path. Why study this course?

  • Industry-recognised qualification - you have the opportunity to earn a Professional Diploma from the Digital Marketing Institute (DMI).
  • Advances in Digital Marketing module - explore real world case studies and deep-dive into the world of AI and data-driven marketing strategies while earning a Digital Marketing Institute qualification
  • Industry experience - up until the end of your second year, you have the option to transfer to the BSc Marketing with Business Analytics and Year in Industry.
  • Join the Capgemini Community Challenge - exclusive to Birmingham Business School
  • Join the Deloitte Responsible Business Student Challenge
  • Study abroad in your second year with one of our partner institutions or at our Dubai campus
This degree is accredited by the Charted Institute of Marketing (CIM) and the Digital Marketing Institute (DMI) meaning you have the opportunity to gain access to their industry-recognised qualifications. Triple Crown Accredited #1 most targeted university by top graduate employers (High Fliers Report, The Graduate Market 2024)

Modules

For details of the module structure of this programme, please visit our course page: https://preview-uob.cloud.contensis.com/study/undergraduate/subjects/business-and-management-courses/marketing-with-business-analytics-bsc

Qualified teacher status (QTS)

To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:

  • Course does not award QTS

How to apply

14Jan

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:
N5N3
Institution code:
B32
Campus name:
Main Site
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Student Outcomes

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

England £9535* Year 1
Northern Ireland £9535* Year 1
Scotland £9535* Year 1
Wales £9535* Year 1
Channel Islands £9535* Year 1
Republic of Ireland £9535* Year 1

*This is a provisional fee and subject to change.

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

The Government has yet to confirm the tuition fees payable by Home students for 2026/27 and subsequent years. The provisional tuition fee shown above relates to the academic year 2025/26. If Parliament agrees on an increase in tuition fees, the University will increase fees for each year of study normally in line with these changes and will communicate any change in the fees without delay. For details of the annual tuition fee for International Students please see the course web page listed in the 'course details' section above. If you are made an offer to study by the University, the yearly tuition fee will be stated in your offer letter.
Marketing with Business Analytics at University of Birmingham - UCAS