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Business Management and Marketing at Kingston University - UCAS

Course options

2025 - 2026
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Kingston University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

Course summary

Reasons to choose Kingston

  • In just three years, you’ll graduate with a business degree and the real-life practical experience and skills that employers are looking for.
  • This course is designed and developed in collaboration with industry experts across different areas of the business world to ensure content reflects latest trends, challenges and practices.
  • We are ranked No.3 in London for Marketing and Public Relations (Guardian League Tables 2025).
  • Graduate employability is embedded in module activities and extracurricular events such as networking with industry professionals, hackathons and speed interviewing.
  • Our commitment to high quality teaching has been recognised with a Teaching Excellence Framework (TEF) Gold rating. The University has received an overall rating of Gold, as well as securing a Gold award in the framework's two new student experience and student outcomes categories.
About this course The course will cover the fundamentals of the business ecosystem and the key current and future aspects of developing marketing solutions in business. This area includes a focus on the different components of marketing, the purpose of marketing in a business context and how marketing can contribute to organisational success. It will also focus on the importance of data in making marketing decisions and the impact of digital technology on marketing. You will gain a strong foundation in all aspects of business with an opportunity to further develop your skills in marketing. Your broad background in business and management skills will prepare you for a range of graduate roles and sectors. A focus on marketing will give you an edge in the job market if you develop an interest in working in this field. Future Skills Embedded within every course curriculum and throughout the whole Kingston experience, Future Skills will play a role in shaping you to become a future-proof graduate, providing you with the skills most valued by employers such as problem-solving, digital competency, and adaptability. As you progress through your degree, you'll learn to navigate, explore and apply these graduate skills, learning to demonstrate and articulate to employers how future skills give you the edge. At Kingston University, we're not just keeping up with change, we're creating it. Career opportunities This course will prepare you for a career in business management with an opportunity to have greater depth in a marketing concentration across a variety of sectors. You will develop a combination of business, design and technology knowledge and skills, preparing you for the current and future workplace.

Modules

Examples of modules:

  • Global Business Environments
  • Business Design Thinking
  • Developing Effective Marketing Programmes
  • Digital Creativity in Marketing
  • Sustainable and Responsible Management
  • Social Media Strategy Development
To view the full list of modules, please visit the University course webpage.

Assessment method

Assessment typically comprises exams (e.g. test or exam), practical (e.g. presentations, performance) and coursework (e.g. essays, reports, self-assessment, portfolios, dissertation).

How to apply

29Jan

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:
N297
Institution code:
K84
Campus name:
Main Site
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Please click the following link to find out more about qualification requirements for this course

https://www.kingston.ac.uk/undergraduate/courses/business-management-and-marketing/

Student Outcomes

Operated by the Office for Students
66%
Employment after 15 months (Most common jobs)
82%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

For international fees, please visit: https://www.kingston.ac.uk/undergraduate/fees-and-funding/fees/ Please visit the provider course webpage for further information regarding additional course costs.
Business Management and Marketing at Kingston University - UCAS