Course summary

Learn how to cut through the noise and reach consumers with an accredited Business and Marketing degree from LTU. Almost every aspect of the world around us is branded, packaged and marketed, making marketing an essential part of business operations. You'll be at the forefront of the latest developments in business and marketing on this course, with theory brought to life through current case studies and real-life examples. Study the fundamental principles of business and marketing, learn how to conduct market audits, identify your target market and carry out competitor analysis. You'll explore the marketing communications mix and come up with strategies for communications campaigns and product launches. Discover how advances in technology transform the way businesses operate and work on digital strategies for reaching audiences. You'll develop the analytical and research skills employers look for, as well as crucial soft skills such as collaboration and how to present effectively. We'll give you lots of opportunities to develop your professional networks throughout the degree, thanks to our regular programme of expert guest speakers. Professional work placements You’ll gain relevant work experience through professional placements included in your degree. Recent students have completed placements at Leeds-based digital company twentysix, Jet2, Marie Curie, Morrisons, Arc Inspirations, Halifax Town FC and Think Pacific. Graduate opportunities You’ll be well-qualified to join our graduates who work in marketing, web development and account management roles in a wide variety of organisations. You could also continue on to postgraduate study and specialise in the areas of business and marketing that interest you the most.