Course summary

You’ll study your International Business and Marketing degree at the world-renowned Leeds University Business School. This course combines the core concepts and practices of international business with a specialisation in marketing. Accredited by both the Chartered Institute of Marketing (CIM) and the Institute of Export and International Trade, this course will help you stand out in a graduate job market and gain a head start for your career. You’ll explore important topics including internationalisation, organisational behaviour and the challenges of managing across cultures, while developing the analytical and interpersonal skills needed to manage complex organisations across borders. This course will also provide a practical understanding of the principles of marketing and marketing strategy, as well as consumer behaviour and international marketing. Shape your learning with pathways This course offers pathways from year 2, which allow you to tailor your course to your specific interests or professional aspirations. The pathways provide modules that can be taken in particular areas and can be followed through to your final year. This unique level of personalisation and self-direction provides you with flexibility to meet your career goals, whilst helping you stand out from the crowd when you graduate.  The pathways available on this course are:  

• Analytics

• Consulting

• Enterprise and Innovation

• Ethics and Sustainability