Course summary

What is public relations? Who does it and why? How does it relate to the media practices? How do you plan a public relations campaign? And why is it important to have a sophisticated understanding of cultural dynamics in order to understand public relations? On this MA you will engage with theoretical concepts that can help you understand how Public Relations and the Media work and why they are significant; it looks at PR and media history, engages in lively debates about these industries and teaches you practical PR skills which you can creatively deploy in campaign plans. While Public Relations has often been taught through business studies or marketing approaches, this MA approaches PR through the lens of media studies and cultural studies. This makes for a fresh stimulating take on PR at a time when media practices are changing radically and when cultural industries, cultural exchange and cultural politics are more important than ever. This MA will offer you the opportunity to examine the context in which PR practice takes place and to develop the knowledge and skills needed to work in a sophisticated and ethical way in PR. We are a partner-member of the Public Relations Communications Association. This means that as students you get:

• Unlimited and free access to PRCA online training courses to add to your academic programme.

• The opportunity to get a PRCA Online Certificate

• Free access to networking events.

• Opportunities to enhance your professional development by attending panels, masterclasses and training sessions.