Digital Marketing at University of Lincoln - UCAS

Course summary

The evolution of the internet and the way technology is forever revolutionising the way products and services are consumed in both their ideology and their functionality has fundamentally changed the strategies and tactics used within marketing. The connected consumer is the new norm where people constantly split their attention between devices and the world around them. Human attention is now at a premium as advertisements vie for visibility in a landscape populated by an expanse of everyday people passing on their own ideas and persuading others to think the same way. Building and growing a brand is not just a challenge of visibility, it is also creating something that resonates with the consumer. Digital marketing is a component of marketing that applies digital mediums to realise marketing goals. The fundamental shift in consumption habits has expanded the ways marketers can understand consumer behaviour and the ways in which they can reach customers and build relationships. The strategies and tactics used within digital marketing are always changing and evolving with the advent of new technologies and the impact they have on consumer behaviour and consumption habits. The role of the digital marketer is diverse. They develop, implement, and manage digital marketing campaigns which play a major role in enhancing brand awareness. They harness different digital mediums for advertising and build relationships with customers digitally while evaluating their campaigns using analytics and metrics. The skills required to enter the marketing industry are specialist and in many instances, the digital marketer is expected to be proficient at them all. MSc Digital Marketing is a specialist programme designed for graduates wanting to practice digital marketing and move into future leadership roles. It has been developed to meet the needs of employers seeking candidates with digital marketing skills that add immediate value to both the workplace and to your own entrepreneurial activities.

Assessment method

A range of assessments methods are used in this programme, including presentations, reports, essays, business proposals, reflective commentaries, and portfolios which may include brief writing, pitch presentation, infographic creation, website planning, and content writing. All modules are mapped to programme-level outcomes and assessment activities are designed to be relevant, inclusive, and diverse. These prioritise authentic real-world, live challenges, and experiential learning, fostering global mindsets and problem-solving skills, active learning, critical thinking, effective communication, and independence in learning. The assessment activities include measurement of student performance and retained learning, enabling compliance with AACSBs Assurance of Learning. Formative assessment is embedded within all modules with the aim of providing students with feedback on how to improve and develop their assessments and other activities. It is designed to support the student's learning journey in becoming more self-directed and self-evaluative, capable of setting their own goals and overseeing their own progress. The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to students promptly usually within 15 working days of the submission date.

Entry requirements

Applicants would be expected to have a minimum 2:2 honours degree in marketing, business, or management. Accredited prior learning (APL) with significant marketing experience will also be considered. Applications from individuals with alternative UG study area degrees who have at least 2-3 years' experience in a marketing role and/or a professional marketing qualification will be considered on an application-by-application basis, and interviews will be held where appropriate. If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages: for information on equivalent qualifications. Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page: If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-session English and Academic Study Skills courses. These specialist courses are designed to help students meet the English language requirements for their intended programme of study.

Fees and funding

Tuition fees

England £10500 Whole course
Northern Ireland £10500 Whole course
Scotland £10500 Whole course
Wales £10500 Whole course
International £18100 Whole course

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Digital Marketing at University of Lincoln - UCAS