Course summary

If you want to explore the critical importance of commercial management of IT and the strategic importance that business analytics has within organisations to propose and instigate IT based solutions alongside strong marketing, this is the course for you.   KEY FEATURES OF THE COURSE BSc (Hons) Marketing and Data Insights On this course you can combine your interests in marketing and business technology to develop skills which will enable you to forge a career in areas like management of big data, marketing insights, business analysis or consultancy. You'll gain broad knowledge of current and future business technologies, including different types of databases, decision making systems and e-commerce. You’ll also critically evaluate the commercial management of IT and explore the strategic importance of business analytics. You’ll develop the ability to use this knowledge to inform strategic decisions and to evaluate and propose IT-related solutions to marketing problems. Professionally accredited The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. We have joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM. These qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.   Tailor your degree With a range of optional modules across areas such as social media, copywriting, brand impact and sustainability you’ll be able to tailor your studies to your area of interest and your career goals.     HOW YOU’LL LEARN:  Our teaching methods will be varied, interactive and engaging. You will take part in: • Lectures and seminars — led by our own tutors as well as occasionally, by guest speakers from the marketing world • Individual and group-based practical assignments, such as creating advertising slogans, blogs, infographics, social media profiles, videos and TV commercials. Many of these will be for real company briefs • Visits to exhibitions, trade fairs and companies • Placements and internships • Research projects   YOUR CAREER:  Demand for data insight specialists in marketing is high. Your skills in both the marketing and IT field could lead to a range of roles in fields such as database management, marketing insights, purchasing or logistics. This course would also set you up for a range of postgraduate study, including:  • MSc Marketing Management • MBA • MSc International Business and Marketing