Course summary

Fashion Marketing is a divergent and fast paced industry that spans multiple creative and commercial disciplines and engages with consumers across cultures, platforms and generations. Here you will learn to leverage innovative theoretical and practical approaches to marketing, communication, content creation and visual storytelling to produce creative outcomes that have the potential to drive trends and inform opinion. With an agile curriculum that is designed to respond to change, be that social, political or technological, this course will prepare you with the skills and knowledge required to flourish in the fashion marketing industry of today and tomorrow. The theoretical underpins what we do here. You will learn to predict trends, develop strategies, understand consumers and promote brands and products. This will be the foundation for the creative outcomes and visual outputs you will realise, supported by your expanding technical capability and practical knowledge, using our professional standard resources and equipment, including CAD and Adobe suites, photographic studio and extensive workshops. Employability, and your progression into graduate fashion marketing roles, informs all the teaching on the course. You will work on live briefs for industry clients and brands, gaining real world experience and growing your networks. This can be augmented by undertaking our optional placement year, to further expand your professional capabilities and career horizons. Collaborative working, as part of creative teams, is the norm professionally, and this course offers both formalised opportunities, working with courses such a Fashion Photography and Filmmaking, and provides the framework for you to collaborate independently with creatives across the institution and beyond.