Global Marketing (with foundation year) at Coventry University - UCAS

Course options

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

Our Global Marketing BSc (Hons) aims to prepare you for career opportunities in marketing management and a range of related marketing fields, such as branding, advertising, digital marketing and market research. The foundation year of the course will help you build a solid foundation for a career in management. You’ll seek to learn all the key components of successful leadership, along with essential knowledge of general business operations domestically and globally. Upon graduation, your CV should appeal to employers, thanks to our focus on practical skills and commercial acumen. You’ll understand the role of marketing in diverse organisations, be equipped to contribute to the work of global brands and have a strong grasp of the importance of ethical behaviour in globalised marketing practice. For the most up-to-date information about course modules, sandwich years or part-time learning, please visit our website.


In the foundation year, the modules are: · Business Communications · Management Skills · Marketing for Business · Global Business During the degree part of the course, the modules are: Year 1: · Professional and Academic Skills · Managing People in Professional Marketing Roles · Principles of Marketing · Using Business Data · Global Business Environment · Contemporary Digital Landscapes Year 2: · Consumer Behaviour · Strategic Leadership · Marketing Research · Integrated Marketing Communication · Marketing Operations and Logistics · Strategic Brand Management Placement year: · UK Work Placement · International Study/Work Placement Final year: · Contemporary Issues in Global Marketing Strategy · Digital Marketing Disruptions · Creativity and Innovation · Placement Review and Report (for students undertaking a placement year) · Marketing-Related Live Project (for students not undertaking a placement year) · Dissertation · Internship · Marketing Simulation

Assessment method

This course will be assessed using a variety of methods which will vary depending upon the module. Assessment methods include:

  • Formal examinations
  • Phase tests
  • Essays
  • Group work
  • Presentations
  • Reports
  • Projects
  • Coursework
  • Exams
  • Individual Assignments.
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

How to apply

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Foundation

Entry requirements

Qualification requirements

We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you.

Student Outcomes

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

England £7950 Year 1
Northern Ireland £7950 Year 1
Scotland £7950 Year 1
Wales £7950 Year 1
Channel Islands £7950 Year 1
Republic of Ireland £7950 Year 1

Additional fee information

Please note: UK (home) tuition fees for the degree years will be charged at the current Coventry University UK (home) degree fee level. This was set at £9,250 for the 24/25 academic year. This course with foundation year is not currently available to international students. If you do not meet the entry requirements to directly join year 1 of the degree, please take a look at our International Pathways Programme for additional options.
Global Marketing (with foundation year) at Coventry University - UCAS