18Oct
UndergraduateCoventry University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
Open days
Course summary
Foundation year Become a future-ready digital marketer equipped to design and develop impactful, insight-driven, strategic and innovative digital marketing campaigns. Degree This course combines strategic thinking, AI tools and data to help you develop an understanding of consumer behaviour, emerging technologies and how to lead creative, responsible marketing and brand campaigns. Course content has been designed to reflect current industry needs and includes opportunities to:
- develop knowledge of digital strategy, Big Data, AI and brand storytelling
- explore how to create marketing campaigns across digital platforms, with a focus on ethics and sustainability
- work on industry-informed projects and use marketing tools commonly found in professional settings.
- develop hands-on skills through applied modules and project work exploring digital marketing strategy, campaign planning and consultancy-style tasks inspired by aspects of industry practice
- use a range of digital tools and platforms, including select AI-based technologies, to support your understanding of data-informed marketing
- explore how sustainability and social responsibility influence marketing, and learn how to create campaigns with purpose and accountability that leave a positive impact on society
- build a portfolio through coursework projects that may include brand storytelling, campaign planning and data analysis, helping you showcase your skills and progress to future employers
- focus on career development, with access to guidance and resources from the university’s careers and employability services.
Modules
In the foundation year, the modules are: · Business Communications - 30 Credits · Management Skills - 30 Credits · Marketing for Business - 30 Credits · Global Business - 30 Credits During the degree part of the course, the modules are: Year 1: Business Economics - 30 Credits International Business Environment - 30 Credits Marketing Essentials - 30 Credits Digital Technology and Business Decision Making - 30 Credits Year 2: Research Methods and Applications - 30 Credits Digital Consumer Insights and Big Data - 30 Credits Strategic Marketing Management - 30 Credits Brand Voice and Digital Storytelling - 30 Credits Placement year: There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement2 can often be beneficial. Work placements usually occur between your second and final years of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future. Final year: Applied Business Project - 30 Credits Data-Driven Marketing and Analytics - 30 Credits AI-Powered Marketing and the Future of Work - 30 Credits Digital Marketing for a Sustainable Future - 30 Credits
Assessment method
This course will be assessed using a variety of methods which will vary depending upon the module. Assessment methods include:
- Formal examinations
- Phase tests
- Essays
- Group work
- Presentations
- Reports
- Projects
- Coursework
- Exams
- Individual Assignments.
How to apply
14Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Foundation
Entry requirements
Qualification requirements
UCAS Tariff - 72 points
We’re here to help you achieve your study goals. If your qualifications or expected levels of grades differ from those outlined above, chat with our admissions team and between us we will explore the possibilities open to you. We accept a range of qualifications and our study experience is designed to give you options and support from the start. Contact us via our website to find out more.
Student Outcomes
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| England | £5760* | Year 1 |
| Northern Ireland | £5760* | Year 1 |
| Scotland | £5760* | Year 1 |
| Wales | £5760* | Year 1 |
| Channel Islands | £5760* | Year 1 |
| Republic of Ireland | £5760* | Year 1 |
*This is a provisional fee and subject to change.
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
The fees listed above reflect the Foundation year tuition fee only. To view the degree tuition fees and the most up to date fee information please check the relevant course page of the Coventry University website.
Please note, this course with a foundation year is not currently available to international students. If you do not meet the entry requirements to directly join year 1 of the degree, please visit our website to find out about our international pathways. www.coventry.ac.uk
Provider information
CU London (Greenwich)
6 Mitre Passage
Greenwich
SE10 0ER