12Nov
UndergraduateCoventry University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
Open days
Course summary
The foundation year of this Coventry University degree will be delivered from our CU Coventry campus. Course delivery from year 1 of the degree onwards will be from Coventry University campus. Explore how your passion for sport can be applied to the world of business through real-world projects, input from industry professionals and opportunities to build valuable connections. Foundation year Explore how your passion for sport can be applied to the world of business through real-world projects, input from industry professionals and opportunities to build valuable connections.2 Degree If you’re aiming for a business career in the sports industry, this course can help you gain practical experience, get guidance from industry professionals and develop relevant skills for opportunities in this field.2 The course aims to help you:
- discover how sport organisations make strategic decisions in a fast-paced, global industry
- explore real industry challenges using insights from guest speakers, employer case studies and collaborative work
- build professional skills and benefit from opportunities to connect with industry as you prepare for your future career.
- Supports you to gain the academic skills required for degree-level study.
- Provides a grounding in key areas of business and management.
- Strong industry connections: our annual Practitioner Insight Conference and guest speakers, including alumni, offer real-world insight into the sport business world.
- Practical, applied learning: explore real-world sport and event business challenges through practical assignments, developing skills that employers value.
- Tailored final-year project: in your final-year Applied Project module, you can choose to do a research dissertation, consultancy-style investigation or business simulation. You can choose what aligns with your interests and career goals.
- Professional development opportunities: optional work placements and international study/placements give you the chance to gain further real-world experience and enhance your CV
- Sport-specific business expertise: from PR and media to operations, talent representation and strategy, your modules apply core business theory directly to the sport and events industries.
Modules
Key foundation year modules include communications, management skills, marketing for business, and global business. This course has a common degree first year which enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn. Common first year courses Advertising and Digital Marketing BA (Hons) Business Administration BBA Business and Human Resources Management BA (Hons) Business and Marketing BA (Hons) Business Management BA (Hons) Enterprise and Entrepreneurship BA (Hons) Event Management BA (Hons) International Business Management BSc (Hons) Marketing BA (Hons) Modules: Marketing, Digital and Social Media - 30 Credits People and Organisations - 30 Credits Analytics for Decision Making - 30 Credits Responsible Management, Sustainability and Entrepreneurship - 30 Credits Year Two In year two, you will continue to develop the skills and knowledge you’ve learnt. We do this by embedding the following four principles into the curriculum and developing your: Technical skills – digital fluency, backed with the right academic knowledge Study skills – to be an adaptive, independent and proactive learner Professional skills – to have the behaviour and abilities to succeed in your career Global awareness – the beliefs and abilities to be a resilient, confident and motivated global citizen Placement Year There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement* can often be beneficial. Work placement or study abroad years usually occur between your second and final year of study. They’re a great way to help you explore your potential career path, whilst developing transferable skills for the future. If you choose to do a work placement or study abroad year, you will pay a reduced tuition fee* of £1,250. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement. Whilst we would like to give you all the information about our placement/study abroad offering here, it is often tailored for each course every year and depending on the length of placement or study abroad opportunities that are secured. Therefore, the placement and study abroad arrangements vary per course and per student. Request further information about going on a placement or study abroad year. Final Year Year three aims to bring you to the level to enter the world of work by consolidating your knowledge and skills from year one and two. We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated. Before accepting any offers, please check the website for the most up to date course content. For full module details please check the course page on the Coventry University website. *For further information please check the course page on the Coventry University website.
Assessment method
This course will be assessed using a variety of methods which will vary depending upon the module. Assessment methods include: Formal examinations Phase tests Essays Group work Presentations Reports Projects Coursework Exams Individual Assignments The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
How to apply
14Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - 64 points
We’re here to help you achieve your study goals. If your qualifications or expected levels of grades differ from those outlined above, chat with our admissions team and between us we will explore the possibilities open to you. We accept a range of qualifications and our study experience is designed to give you options and support from the start. Contact us via our website to find out more.
Student Outcomes
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| England | £5760* | Year 1 |
| Northern Ireland | £5760* | Year 1 |
| Scotland | £5760* | Year 1 |
| Wales | £5760* | Year 1 |
| Channel Islands | £5760* | Year 1 |
| Republic of Ireland | £5760* | Year 1 |
*This is a provisional fee and subject to change.
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
The fees listed above reflect the Foundation year tuition fee only. To view the degree tuition fees and the most up to date fee information please check the relevant course page of the Coventry University website.
Please note, this course with a foundation year is not currently available to international students. If you do not meet the entry requirements to directly join year 1 of the degree, please visit our website to find out about our international pathways. www.coventry.ac.uk
Provider information
CU Coventry
8 Mile Lane
Coventry
CV1 2TU