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Business and Management (Data Analytics & Digital Business) at University of Reading - UCAS

University of Reading

Degree level: Undergraduate

Business and Management (Data Analytics & Digital Business)

Course options

2024 - 20252025 - 2026
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University of Reading has participated in the Teaching Excellence Framework.These ratings were awarded in 2023, for four years.

What does this TEF outcome mean?

Open days

14Jun
University of Reading - open day event
Undergraduate
15Jun
University of Reading - open day event
Undergraduate
12Oct
University of Reading - open day event
Undergraduate

Course summary

Gain a thorough understanding of technology and big data in a wider business context, with our BSc Business and Management (Data Analytics and Digital Business) degree. This flexible course, taught by academics from Henley Business School, equips you with the expertise to develop and implement technology and data-driven solutions for business. You’ll study the underlying theories and concepts of digital business, and learn how to apply them in the real world. Your core modules will cover:

  • business data analytics
  • information systems
  • business applications development
  • technology advisory practices
  • project management.
You’ll also study the core disciplines that underpin business – including economics, psychology and sociology – and explore topics such as:
  • international strategy
  • marketing
  • organisational behaviour
  • operations
  • entrepreneurship
  • human resource management
  • accounting.
You’ll learn through a combination of lectures, seminars, practical workshops, and self-guided study. This will provide the opportunity to discuss subject materials in an in-depth way with your lecturers and fellow students. Throughout your studies, you will:
  • explore the interdisciplinary nature of business
  • apply the skills and knowledge you learn to current business problems
  • study the emerging challenges facing global markets.
Triple-accredited status from the UK, European and US accrediting bodies (AMBA, EQUIS and AACSB). For more information, please visit the programme page: https://www.reading.ac.uk/ready-to-study/study/subject-area/business-and-management-accounting-and-finance-ug/bsc-business-and-management-data-analytics-and-digital-business

Modules

The following modules have been approved in principle for delivery in 2025/26. Please note that as part of our current curriculum improvement process, all modules require final University approval and may be subject to change. Core modules for this course: Management Debates: Ways of Thinking about Business; Business in Practice: Accounting for Managers; Developing Professional Excellence; Building Competitive Advantage: Business Strategy and Operations; Technical Advisory Practices. The University cannot guarantee that all optional modules will be available to all students who may wish to take them. Further information about the content of final approved modules will be available in the summer of 2024. We suggest that you regularly revisit our course page during this time to ensure you have the most up-to-date information regarding the modules offered on this programme. Check our website for more details about the course structure.

How to apply

29Jan

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:
NG12
Institution code:
R12
Campus name:
Main Site
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Contextual offers for this programme are typically two grades beneath our standard entry requirement, e.g. BBC.

English language requirements

TestGradeAdditional details
IELTS (Academic)6.5We require a minimum score of 6.5 overall with at least 5.5 in each element of the test (Listening, Speaking, Reading and Writing).
TOEFL (iBT)88We require a minimum score of 88 overall with no less than 17 in Listening and Writing, 18 in Reading and 20 in Speaking.
Cambridge English AdvancedBWe require a grade B or a score of 176 overall with no element less than 162.
Cambridge English ProficiencyCWe require a grade C or a score of 176 overall with no element less than 162.
PTE Academic69We require a minimum score of 69 overall with at least 59 in each element of the test (Listening, Speaking, Reading and Writing).
Institution's Own TestTest of English for Educational Purposes (TEEP). We require a minimum score of 6.5 overall with at least 5.5 in each element of the test (Listening, Speaking, Reading and Writing).
Trinity ISEMeritWe require a Merit in each element from ISE II. If you take ISE III or ISE IV, we require a Pass in each element.

Full list of acceptable English Language Tests

http://www.reading.ac.uk/ad-EnglishTests.aspx

Student Outcomes

Operated by the Office for Students
81%
Employment after 15 months (Most common jobs)
87%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

EU £25250 Year 1
International £25250 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Business and Management (Data Analytics & Digital Business) at University of Reading - UCAS