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Digital Marketing at Leeds Beckett University - UCAS

Course options

2025 - 20262026 - 2027
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There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Leeds Beckett University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

Course summary

Create, connect, and lead. Build creative, analytical, and hands-on skills to stand out in a technology-driven world with our digital marketing degree. Learn to be bold and create impact Digital marketing shapes everything we see, share, and buy. From viral social campaigns and influencer strategies to data-driven advertising and global brand storytelling, you’ll learn how brands communicate, influence, and grow. On this course, you’ll explore how digital marketing really works – and how you can use it to create impact. You’ll take a bold, critical, and creative approach to marketing in the digital age, gaining the confidence and expertise to thrive in a rapidly evolving industry. Designed with industry at its heart, this degree blends strategy, creativity, and real-world experience, so you graduate ready to hit the ground running. As part of this course, you’ll:

  • Develop in-demand specialist digital marketing skills across communications and marketing management
  • Understand how organisations operate, adapt, and thrive within changing social, global, and ethical environments
  • Respond to emerging technologies and trends, from data and AI to new platforms and changing consumer behaviours
  • Tackle real-world business and societal challenges with creativity and critical thinking
  • Apply your learning through hands-on projects that reflect current industry practice and expectations
Find out more Digital marketing brought to life From day one, you’ll learn in a dynamic, business-led learning environment where theory meets practice, bringing digital marketing to life. You’ll be taught by experienced teaching staff and industry professionals who know what employers are looking for and how to help you get there. As a student on this course, you’ll have opportunities to:
  • Be mentored by marketing practitioners
  • Hear from guest speakers working at the cutting edge of marketing and advertising
  • Gain international experience through overseas study
  • Take an optional placement year - previous students have worked with major brands such as Universal, L’Oréal, Elle, and Apple
You won’t just learn about digital marketing – you’ll do it. Your work will reflect industry briefs, helping you build a professional portfolio and boost your employability prospects. Gain professional recognition This course is accredited by the Chartered Institute of Marketing (CIM), the world’s leading professional body for marketers. This means your degree meets rigorous industry standards and is shaped around the skills employers value most. By studying a CIM-accredited degree delivered in partnership with the Institute, you’ll be eligible for module exemptions, enabling you to fast-track towards a globally recognised CIM qualification after graduation. You’ll graduate with industry-recognised credibility, a competitive edge, and a clear route into your marketing career. Why study the BA (Hons) Digital Marketing course at Leeds Beckett University?
  • Secure a paid work placement through our strong local and national industry links and gain experience to boost your CV
  • Join the Marketing Society, who organise guest lectures, live projects, and national and international events focused on all things marketing
  • Work with real clients on industry briefs and engage directly with industry experts through Leeds Business School's guest lecture series
  • Showcase your work by publishing on the Marketing Leeds site to demonstrate the breadth of your marketing abilities
  • Study a professionally accredited marketing course that employers recognise and trust

Modules

Year 1 Core Modules:

  • Marketing Essentials
  • Applied Marketing, PR & Communication Practice
  • The Communications’ Toolkit
  • AI & Marketing
Year 2 Core Modules:
  • Web & Social Media Analysis
  • Campaign Planning
  • Integrated Brand Communications
  • Content Marketing
Year 3 Core Modules:
  • Marketing & Digital Strategy
  • Digital Marketing Optimisation
  • Individual Research Project
  • Mastering Digital Metrics
In addition, choose from a list of Year 3 option modules. Please check our website for a full and up-to-date list.

How to apply

14Jan

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Student Outcomes

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The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Digital Marketing at Leeds Beckett University - UCAS