Course summary
Take a critical, creative and challenging approach to the study of digital marketing in the 21st century. As part of this course, you’ll:
- Develop in-demand specialist skills in digital marketing, communications, and marketing management
- Understand and positively respond to the changing environments that organisations operate within, including social, international and ethical contexts
- Learn how to respond effectively to new ideas and changing circumstances
- Practise addressing complex business, organisational and societal problems with an open and critical mindset
- Be able to apply specialist skills that you’ll use in the workplace
- Use our local and national marketing links to secure a paid work placement
- Organise guest lectures, voluntary marketing projects and national and international events with the marketing society
- Work with real-life clients to gain hands-on marketing experience and learn from Leeds Business School's guest lecture series
- Work on industry-leading simulations that include hands-on experience of search marketing, analytics and digital marketing decision-making
- Get your work published on the Marketing Leeds site
- Professionally accredited course
Modules
Year 1 Core Modules:
- Marketing Data & Analytics
- Introduction to Marketing Communications
- Digital Marketing Tools
- Digital Marketing Decisions
- Marketing Essentials
- Digital Marketing Techniques
- Customer Journeys & Insights
- Research for Digital Marketing
- Digital Marketing Planning
- Content Marketing
- Web & Social Media Analytics
- Digital Marketing Campaigns
- Digital Optimisation
- Marketing & Digital Strategy
- Digital Marketing Dissertation
- Mastering Digital Metrics
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - 72 points
Student Outcomes
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Tuition fees
England | £9250 | Year 1 |
Northern Ireland | £9250 | Year 1 |
Scotland | £9250 | Year 1 |
Wales | £9250 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Provider information
Leeds Beckett University
City Campus
Leeds
LS1 3HE
Clearing contact details
Admissions Enquiries
0113 812 3113
Additional information
0900 hrs - 1700 hrs Monday to Friday